Most of us have strong moral compasses and want to run our businesses in a way that feels good, both for our bank accounts and our consciences.
Which is why one of the most common questions I get from new coaches or consultants is, “What if I can’t get my clients results?”
It doesn’t matter how confident you are in your own ability, because now you have to help someone else achieve your results (or better), and it’s not just up to you anymore.
If you find yourself falling prey to this fear, there’re a few concrete steps you can take to own it so that you can be more confident in your business.
Here are 2 simple shifts on how to deal with the fear of not being able to get your clients results:
1. Accept that your clients’ results are not dependent on you
What? The first time most new coaches hear this, they’re completely blown away.
What do you mean my clients’ results don’t depend on me? Isn’t that why they hired me?
Actually, no. Your clients’ results depend on their ability to take action, their willingness to be coached, and, in part, their natural ability to do what needs to be done.
When your clients invest in working with you, they’re not investing in you—for example, my clients don’t pay me a lump sum and then sit back and wait for me to build their businesses—instead, what they’re actually doing is investing in themselves through you.
Make no mistake, as a good coach, consultant, trainer, etc., it is absolutely your job to provide guidance, accountability, and partnership. And to give your clients everything they need from you to succeed.
But it is not your job to do the work for them. What your client does with the information, guidance, and support that you give her is completely up to her.
2. Realize that you don’t have to be the ultimate in your industry to be able to get your clients phenomenal results
If you were looking for an amazing business coach and price and availability weren’t concerns, would your first pick be Warren Buffet?
You probably said no, because if you’re looking to make your first million, for example, do you really want to work with someone who probably doesn’t even remember what it was like being a millionaire?
For the same reason, the fact that you’re relatively only a few steps ahead of your clients (vs. being the Warren Buffet equivalent of your industry) makes you perfect to help them get the results they want.
At the end of the day, know that who you are now, with the experiences and results you’ve already gotten, is exactly the person that your first, or next paying client needs to help them get the results they’re so desperately trying to achieve.
P.S. I’d love to hear from you. Which step did you find most useful? Or, if you’ve been working through this fear, what other strategies have helped you own your power as a coach or consultant?