Raise your hand if you have dreams of running a 6- or 7-figure business…
Many of us, right?
But nobody runs a business of that size on their own—even if it might look like they do on Facebook. Behind the scenes, there’s an entire team taking care of the bits and pieces that allow for sustained growth and a strong foundation.
If you’re serious about starting a business so you can leave the 9-5 world forever, you need to think about building your own team who can help support you in the process.
Here’s my recipe for building your 6-figure team:
1. The first person you need to hire is a high-level mentor who’s quite a few steps ahead of you. The further ahead they are, the faster they can pull you up. Start smaller, with a mentor who costs $500 or $1000 a month if that’s what you can afford right now. There’s no reason to Google 24/7 when someone out there already has what you are looking to build.
2. Then look for a designer. While you don’t need a website to make a lot of money (I crossed over $20K before I even had a website), if you’re committed to creating a lasting online business, you should have a site that allows you to show up as a professional.
A designer can also help you figure out your brand, your image, and your strategic planning, which will construct an online presence that is cohesive, recognizable and pulled together. You can get a designer for a few hundred dollars, but expect a couple thousand for a good website.
3. THEN bring on an assistant (good ones are usually $20 – $40 per hour). Lots of people think that this is the first hire, but when you’re starting out, you should actually be focusing on getting clients. If you have a ton of administrative tasks that an assistant can do but you don’t have any clients, it’s time to re-prioritize…I didn’t hire my assistant until I had my first 6-figure launch.
Notice that I didn’t mention hiring a copywriter…
While I love working with pro copywriters and think the value is obvious, when you’re beginning as an entrepreneur, writing your own copy is as essential as learning to breathe.
It’s the lifeline of your business. And it’s a big part of getting clarity around what you offer and who you want to work with. But if you do plan to work with a copywriter, they can range anywhere from a few hundred dollars to a few hundred thousand dollars (+ a percentage per project when they reach Dan Kennedy levels).
One last warning: never add to your team just to have a team. You need to be strategic about it. The goal of your team isn’t just to take work off your hands—it’s to allow you to grow your business. And if you’re spending all your income on team members without bringing on the clients you need to cover the cost, your business will topple, and your butt will be back in that uncomfortable desk chair in no time.
To your freedom,