I’m going to let you in on a little pricing secret…
Everyone is afraid that they’re charging too much. No matter what your programs and services actually cost, you have your own money story around that number.
For some, $197 feels way too high.
For others, $1,997 makes them break out into a sweat.
But the truth is the price you charge is often directly proportional to the results your clients get.
I know, I know, you’re about to throw your shoe at the screen right now. “Luisa, you’re wrong!! I’m as good of a [insert what you do] as someone who charges 4x as much!”
I’m sure you are, but hear me out. Nobody is belittling your ability to deliver results. What we’re actually talking about is how much work your clients are going to put in based on what you’re charging.
I’ll use myself as an example. Recently one of my incredible mentors gifted me a super valuable program valued in the 5-figure range.
Could it have changed my life? Probably, but I never even went through it because I hadn’t put any money on the line.
This is in contrast to another experience I had when I moved to New York: hiring a skin care specialist.
She had me cleaning my diet, ditching the Starbucks, cutting back on the dairy, and tracking everything I ate. It required serious discipline, but I did it all because I’d paid her a pretty penny for her expertise, and I wasn’t going to let that money go to waste.
The money provides the incentive to do the work involved.
Think about yourself. How often do you implement the stuff from free PDFs and other opt-ins? You probably don’t even open half of them after you sign up, right?
But if you’ve paid a sizeable sum (whatever that is for you) for a coach or a program, you’re going to do whatever it takes to earn back your investment and then some.
The same goes for your people. If you’re charging a small amount, your people are going to put in a small amount of work, and they’re going to see a smaller amount of results.
And I know you want your clients to get results, because otherwise what’s the point?