KISS isn’t just the name of a rock band or my favorite kind of Hershey’s chocolate. It’s also my entrepreneurship mantra.
In case you haven’t heard the acronym before, KISS stands for Keep It Simple, Sweetie (or for the mean girls out there, Keep It Simple, Stupid, but I think you’ll agree the first one is a much nicer way to speak to yourself!!)
A few days ago I was brainstorming with a mentor, rattling off all of these ideas I had about new courses I could create and products I could launch. I had already started testing the market and knew there was demand, so creating something fresh seemed like the next logical step.
Luckily for me, he stopped me in my tracks…
He pointed out to me that Apple only puts out a few core products. They’re successful BECAUSE they honor their strengths.
*Smacks forehead* He was right.
My time was better spent improving what I had already created—not chasing the thrill of a new challenge.
I see this with a lot of new entrepreneurs too. We get so wrapped up in the rush of doing things and the excitement of creating something different, we don’t stop to check in and see if we should!!
The best policy to succeed and scale? Keep it simple.
If you’re just starting out, you have one goal: to validate your idea. After that, your goal is to get paying clients. That’s it.
And it’s the same thing as you grow your business. You don’t need to sell everything under the sun to succeed; focus on selling one thing and selling it well. That’ll get you to your goals so much faster.
Feel calmer yet?