Want to find the most profitable coaching niche?
If you’re struggling to find high-ticket coaching niches, you’re in the right place. Today, you’ll learn:
- Why you need a coaching niche to build a successful business
- 3 steps to finding YOUR profitable coaching niche
- The 100 most in-demand coaching niches today
By the end of this article, you’ll know the only 3 things your audience is willing to pay for, and how to make sure your niche is profitable.
(And once you know that, you’ll also have the key to standing out in your market, even if your industry is super crowded and no one knows who you are right now.)
These are the exact steps I’ve used to help over 1,000 clients get clarity on their coaching niche, and now it’s your turn…
Why you need a coaching niche to build a successful business
To build a successful coaching business (or any business), you need a niche.
Because a niche helps you attract a specific group of people, who are interested in your services because they are so specific to their situation.
Think about it:
Would you buy a health coaching package that talks specifically about your situation (such as: women in their 40s, men who want to bulk up, people with hormonal problems) or a generic health program for anyone and everyone?
My guess is: The former.
And you would likely see that program as MUCH more valuable than one that doesn’t promise you the specific results you want.
For example, my niche is to help employees who want to quit their job and start a coaching business. When I started my first online business (an online advertising consulting business), there wasn’t anyone helping corporate types like myself to juggle both.
And my clients work in all types of niches, such as:
- Supporting people to lose weight with the help of herbs.
- Advising people on how to invest in real estate.
- Coaching ambitious men to date better.
- Helping millennials to land better jobs.
- Coaching introverts to improve their public speaking skills.
- Showing entrepreneurs how they can improve their mindset and earn more.
But how do you find your niche?
That’s what we’ll look at next.
3 steps to finding YOUR profitable coaching niche
Something a lot of my clients ask me is:
“Luisa, how do I choose a coaching niche I know will be successful?”
Fortunately, finding your coaching niche comes down to a few, simple steps.
With these steps, you ensure that your coaching niche is profitable — so that you’re working on the RIGHT idea from the start.
Step #1: Solve a problem that people are willing to pay for
You know what any successful business does?
It solves a problem…and then gets paid to do it.
Speaking of getting paid, there are only three things that potential clients are willing to pay for. Think of them as your coaching niche finders:
Thing #1: To Be…
In other words, to be that version of themselves that they are dreaming of. Hot, less stressed, recognized.
Thing #2: To Have…
A few examples of what people might pay to have are freedom, more money, or a better career.
Thing #3: To Feel…
Loved, happy, confident, healthy
With this step, you KNOW your coaching niche will be profitable.
And to figure out what people want to pay for?
Look at what’s already out there. What are people paying for? For example, what are you being paid for in your job? What types of programs do people already invest in?
And see what people are asking about online. The way I realized people wanted online advertising consulting (my first online business) was to go into Facebook groups and see what people were already asking about.
A lot of them were asking about Facebook advertising. At the time, I worked with online advertising in my day job. That’s how I had that “Aha!” moment and could be sure that people would want to buy my services.
Step #2: Figure out the most profitable problems YOU can solve
Now that you know the 3 things that people are willing to pay for, it’s simply about figuring out which of those things YOU can help people with.
I want to make this super clear: You don’t need to come up with a crazy original idea.
All you have to do is draw on your own experience and expertise. Think about what you’re already doing in your current job or life, and do that in your business.
There are two keys to success to keep in mind:
First, draw on something that you actually have experience in. (Otherwise, how will you be able to help your clients get actual results?)
If you already have experience and results in a niche, “proof” that you have coaching skills, such as a coaching certification, becomes irrelevant.
Second, make sure you’re focusing on something that people are willing to pay for, like we talked about in the previous step.
Some of the most common profitable coaching niches that my clients focus on include career, health, relationship, leadership, speaking, and video coaching, or even done for you services like copywriting or site design or project management.
Let’s take my client Ruby as an example.
Today, Ruby runs Good Gentleman, a 6-figure relationship coaching business.
But she, just like you, started from zero.
To figure out her niche, she looked at her experience working for big dating sites like eHarmony. By using that experience, she set up her dating business for ambitious men.
Another client, Emily Liu, had years of experience working as a recruiter for Fortune 500 companies. She used her background as a recruiter to start her own career coaching business, Cultivitae.
Step #3: Get specific on your coaching niche
Are you scared that getting too specific will lose you business instead of helping you get more?
The truth is, it’s actually exactly the opposite.
Because when you’re starting out and no one knows who you are, the best way to stand out in their minds is to let them know exactly — and specifically — how you can help them.
Think about it this way: If I’m a health coach and I say, “I help you lose weight,” how memorable is that?
Even if you are trying to lose weight, you’re probably going to forget me like *that*.
But what if I told you, “I help busy professionals lose weight while juggling your busy schedules, and without having to do crazy diets or workouts?”
If you’re a busy professional wanting to lose weight, you bet you’re going to want to know more.
Use this formula to figure out your own specific niche:
“I help ___ to ___ so that __.”
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The 100 most profitable coaching niches today
Hopefully, you’re already buzzing with ideas for what type of coaching business you want to start.
But if you’re still unsure or clueless, don’t worry.
Here are 100 proven coaching niches you can start today:
Popular coaching niches
1. Career coaching
Career coaching helps people advance in their careers. As a career coach, you offer guidance on different career-related challenges, such as orienting a career transition, finding a dream job, getting a raise, and getting a promotion.
2. Health coaching
A health coach helps people improve their health. For example, you might help clients do this with a specific diet or a work-out regimen you’ve developed.
3. Life coaching
Life coaching as a niche is too broad, but I’m listing it here to help you get a better understanding of what niche you can narrow down to if you want to help clients improve their life. The thing is: You should be more specific. What goal are you trying to help them with? What problem are you solving? That’s your life coaching niche.
4. Mindset coaching
A mindset coach helps people improve their mindset and overcome their limiting beliefs and that way, achieve their goals. You can be a mindset coach for a specific type of person or a niche.
5. Financial coaching
As a financial coach, you help people improve their personal finances. This can be through guiding people on how to use their money, investing, or making more money.
6. Relationship coaching
Relationship or dating coaching is all about helping people find better relationships.
7. Weight loss coaching
As a weight loss coach, you help people lose weight. You can use your own methodology or focus on a specific niche of people (over 40s or women).
8. Nutrition coaching
A nutrition coach helps people eat better. All types of people are interested in nutrition coaching. For example, people who have allergies, who want to lose weight, or who want to eat a plant-based diet.
9. Public speaking coaching
Public speaking coaching helps people improve their speaking skills.
10. Productivity coaching
As a productivity coach, you help people reach their goals by becoming more effective and efficient.
Life skills coaching
11. Confidence coaching
Confidence coaching helps people build their self-confidence and that way, change their lives.
12. Stress coaching
As a stress coach, you help your clients deal better with stress and anxiety and manage their work-life balance.
13. Intimacy coaching
An intimacy coach helps people express their intimacy better.
14. Communication coaching
Communication is a core skill and a communication coach helps people communicate more effectively.
15. Resilience coaching
People deal with all types of life challenges. A resilience coach helps them overcome them faster.
16. Social skills coaching
Social skills are key to better opportunities in life. That’s what a social skills coach helps people unlock.
17. Conflict management coaching
Some people are bad at dealing with conflict. A conflict management coach helps them resolve this block.
18. Self-esteem coaching
Self-esteem issues can keep people back from reaching their potential. A self-esteem coach helps people improve their self-image.
19. Parenting coaching
A parenting coach helps parents improve their parenting.
20. ADHD coaching
People who have been diagnosed with ADHD might need help adjusting and performing well despite their diagnosis. For example, parents with ADHD children might need support to cope. That’s what an ADHD coach helps with.
21. Coaching for single parents
Life as a single parent can be busy and challenging. A coach for single parents supports them in managing it all.
22. Coaching for couples
Relationships are hard and as a coach for couples, you help them navigate their own relationship.
23. Family coaching
As a family coach, you support families to overcome challenges such as communication issues or functioning better together as a family.
24. Birth coaching
Women who give birth sometimes want that extra support. That’s what a birth coach does.
25. Sleep coaching for babies
Anyone with a baby who has sleep issues knows it can have a huge impact on life. A sleep coach helps them improve the baby’s sleep.
26. Infertility coaching
An infertility coach helps support couples who have problems with their fertility.
Life transition coaching
27. Grief coaching
A person who is going through grief can get support from a grief coach, who helps them cope with their loss.
28. Coaching for divorced couples
Divorce is a big life event. A coach can help clients navigate that life transition.
29. Retirement coaching
Many people who are retiring want to make the most of that last period of their lives. That’s what a retirement coach helps them with.
30. Mid-life coaching
A mid-life coach helps people achieve their goals as they age.
31. Life direction coaching
People who feel lost about their direction in life might want support with finding it. That’s what a coach helps them do.
32. Relocation coaching
If you’ve ever relocated to a new city or country, you know it comes with multiple challenges, such as finding an apartment, finding new social circles, language barriers, and so on. A relocation coach helps people settle in faster.
33. Marketing coaching
If you’ve been part of starting a business or growing a business, you can become a marketing coach. A marketing coach helps businesses improve their marketing strategy and plan. Your niche can be small business or bigger businesses.
34. Sales coaching
Sales coaching helps businesses make more sales and improve their sales funnels.
35. Coaching for teams
Teamwork is so important for a company’s bottom line. As a coach, you help teams perform better together.
36. Agile coaching for teams
In the same way, agile work methods are increasingly popular across many different types of organizations. An agile coach improves how companies work.
37. Organizational coaching
An organizational coach helps streamline businesses.
38. Facebook ads coaching
Facebook ads can be a great lead generation strategy. A Facebook ads coach helps businesses optimize their ads.
39. Copywriting coaching
A copywriting coach supports business owners in writing better copy for more sales.
40. Conversion rate optimization coaching
If you know how to optimize conversion rates, you could consider becoming a CRO coach and help businesses improve their bottom line.
41. Retailer coaching
A retailer coach helps retail spaces optimize their space and business.
42. Ecommerce coaching
If you’ve built ecommerce businesses, you could help others do the same.
43. Money mindset coaching
A money mindset coach helps entrepreneurs earn more by improving how they think about money and see their worth.
44. Grant writing coaching
A lot of businesses and organizations apply for grants. As a grant writing coach, you help them get more funding.
45. Cultural coaching
A business with offices in different countries will face cultural challenges. A cultural coach can help them work better together as a global team.
46. Sustainability coaching
An increasing number of businesses want to improve their sustainability track record. A sustainability coach helps them do just that.
47. Instagram coaching
Know how to get more clients with Instagram? Then, you could become an Instagram coach and help businesses use it to reach their audience.
48. Pinterest coaching
In the same way, if you are a Pinterest marketer, you can help businesses use Pinterest for more sales.
49. Video coaching
A video coach helps people become more confident and persuasive on video.
50. Podcasting coaching
Podcasting is an important medium for many businesses. As a podcasting coach, you help them use it in the best way.
51. LinkedIn coaching
If you know how to use LinkedIn for more sales, you can help businesses improve their presence on LinkedIn and get more leads and clients.
52. Leadership coaching
Have experience of working in various leadership roles? Then, helping others improve their leadership skills might be the right coaching niche for you.
53. Executive coaching
In the same way, you might specifically help executives improve in their roles.
54. CEO coaching
And as a coach for the CEO of a company, you help that CEO improve their leadership skills and make better decisions.
55. Sports coaching
Enjoy coaching sports teams? Become a sports coach.
56. Running coaching
A running coach helps people to improve their running skills.
57. Strength coaching
As a strength coach, you help people achieve their strength goals
58. Sleep coaching
And as a sleep coach, people get your support to improve their own sleep.
59. Wellness coaching
Wellness coaching helps people improve their health in different ways, for example by eating better or setting up a health plan.
60. Fitness coaching
A fitness coach helps people become fitter.
61. Language coaching
A lot of people want to improve their language skills for professional or personal reasons. You can help them become more fluent in a language.
62. Writing coaching
A writing coach helps people write fiction or fact.
63. Singing coaching
If you’re a singer, you can help others improve their singing.
64. Dance coaching
A dance coach supports people in improving their dance skills.
65. Photography coach
As a photography coach, you help your students become better photographers.
Coaching for the home
66. Coaching for home decluttering
Are you an expert at decluttering homes? Help people improve their home life by supporting them in decluttering them.
67. Interior design coaching
As an interior design coach, you help people furnish their homes better.
68. Architectural coaching
If you’re an architect, you can help people build their dream home.
69. Coaching for house buyers
Buying a house is a big life decision. As a coach, you help people make the right decision.
Coaching for employees
70. Job skills coaching
Many people want to learn new skills to improve at their jobs or to change careers. If you have a skill you can teach (such as animation or graphic design), you can help people achieve their goals faster.
71. Freelance coaching
If you’ve built your own successful freelancing business, you can help others do the same.
72. Salary negotiation coaching
Are you an expert on salary negotiations? Then, consider supporting others in making more money.
73. Technical skills coaching
To keep relevant, many employees are looking to improve their technical skills. You can help them do that.
74. Personal brand coach
A personal brand is key for better job opportunities. You can help people create a strong brand.
75. Spiritual coaching
A spiritual coach helps people improve their spiritual life.
76. Healing coaching
A healer can provide that support to people who are looking for spiritual guidance.
77. Religious coaching
As a religious coach, you help people become stronger in their faith.
Coaching for students
78. Coaching for students
Students (or their parents) want to get better grades and get into great schools. That’s what you can help them with.
79. College admission coaching
A college admission coach helps high school students get into their dream colleges.
Personal development coaching
80. Personal development coaching
As with life coaching, you want to be specific when describing your personal development niche. What is it that you help people achieve and why?
81. Happiness coaching
As a happiness coach, you help people lead a happier life.
82. EFT coaching
Emotional Freedom Technique (EFT) is an alternative treatment for emotional distress. As an EFT coach, you guide people through the process.
83. Self-discovery coaching
As a self-discovery coach, you help people discover themselves.
84. Purpose coaching
A purpose coach helps people find that mission or life purpose.
85. Friendship coaching
A lot of people feel lonely and want to improve their relationships. You can help them form stronger friendships as a friendship coach.
86. Travel coaching
A travel coach helps people plan their trips better. For example, you might help people use flight points to travel more for less.
87. Pet training coaching
Are you great with pets? As a pet training coach, you can help other pet owners train their pets better.
88. Personal style coaching
A personal style coach helps people improve their style.
89. Performance coaching
People want to improve their performance (work, fitness, or something else), but don’t know how. You help them achieve that.
90. Energy coaching
As an energy coach, you support people improve their energy and perform better.
91. Goal-setting coaching
Are you a pro at setting goals? As a goal-setting coach, you help people do the same.
92. Focus coaching
Want to help people improve their focus? Become a focus coach.
93. Creativity coaching
A creativity coach helps people improve their creativity.
94. Coaching people to read faster
Speed reading is a big thing. If you have developed your own speed reading methodology, you might help people do the same.
95. Habits coaching
A habits coach helps people form better and stronger habits.
96. Success coaching
Success coaching is a great way to help people succeed with their goals.
97. Time management coaching
A lot of people struggle with time management. As a time management coach, you help them improve their time management skills and get more done.
98. Memory coaching
A memory coach helps people memorize things faster and better.
99. Accountability coaching
An accountability coach keeps their clients accountable so that they achieve what they set out to do.
100. Discipline coaching
Discipline is huge for performance. As a discipline coach, you help your clients improve their own discipline.
Those are the three foolproof steps to nailing your coaching niche.
At this point, you should have enough clarity to go out there and get your first paying client. You might not have 100% clarity, and that’s normal, because total clarity comes only after you’ve actually worked with a client.
And I’ve got you covered there too.
I have a bonus tutorial for you, right here, on how to use social media to get your first paying clients without waiting months or years.
Before you head over to that article though, I’d love to hear from you in the comments.
Let me know what niche(s) are coming up for you after reading this article!
Don’t forget to download my FREE 7-page workbook to learn how to create a profitable coaching niche. Just enter your info below and get it sent straight to your inbox