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How to get clients online using social media

How do you get clients online for your coaching business, and without being salesy or pushy? I know it can feel really frustrating and overwhelming.

At this point, I’ve helped over 1,000 new coaches build their coaching businesses and go from employee to entrepreneur, so I know what strategies work, and that’s what I’m going to show you in this video today.



Alright, so let’s talk about tip #1, WHERE you are promoting on social media. This might seem obvious, but you’d be surprised how many new coaches miss this! That’s because you need to be promoting where your ideal clients are hanging out, not where YOU like to hang out!

For example, if you’re a career coach, you need to be on LinkedIn, if you are a college admissions coach, you should be on those online forums where parents gather to talk about school, and if you are a health coach, Facebook groups are a great place to find your clients.

It’s all about finding the TOP place where your clients are hanging out. Otherwise, no matter how great your content is, they won’t be able to see it!

Now that we’ve got that covered, let’s talk about your CONTENT…


Tip #2 is the engagement formula that I’ve been using since the beginning of my business and that I recommend all of my students use as well.

You can’t just put out some content and expect people to respond.

Everyone is busy and they have a lot of stuff going on in their lives, just like you do. So if you just write some random content, it’s very possible you’re going to get crickets.

Comment below if you’ve felt like that before! That you’re putting out great stuff, but you aren’t getting any responses!

This engagement formula though will grab their attention, KEEP it, and make it EASY for them to engage with you.

And that formula is…

Attention + Value + Call to Action

And here’s one of my example posts to show you.

You always want to start with an attention-grabbing header. This can be a question, a joke, a story, or a surprising fact.

After you have their attention, it should lead into the value you wanted to share in your training. Share it in an easy to read, simple way, and then,

end your piece with a call to action that gives the reader something to do.

It can be as simple as answer this question, respond and let me know what you think, or even, go off and do this specific thing. Something that helps them remember what you just shared.

This powerful formula keeps your content simple and attention-grabbing. This is so important as we’re all so busy nowadays and have such short attention spans. You’ll stand out so much more on social media, if you follow this formula.


The next tip I have for you is to use social media to build actual relationships. Don’t go to a forum, post and leave, and expect people to magically engage with your content even though they don’t know you!

Social media is all about connection.

There are lots of fun ways to do this, including fun ice-breaker games like 2 truths and a lie. Where you share 3 statements, one of which is a lie, and have people guess which one is the lie.

This is something I had my students do a while back and it was one of my highest engagement prompts ever.

Or asking personal questions like this example bestselling author Gretchen Rubin asked of her audience for their personal preference.

This builds your relationship with people so that when you start talking about your content and your offer, they’re thinking…oh yeah, I know you a bit, alright let me read what you’re talking about, and they’re way more interested.


And finally, after you’re starting to build relationships and engagement from using these tips, you want to make sure all that attention isn’t wasted.

That means that when you share content using the engagement formula we just talked about, make sure that it’s related to what you do in your business so that people know exactly what you help them with.

That includes reaching out and answering questions related to your area of expertise.

Searching for keywords related to what you do so that you can be focused.

And of course in the content you’re sharing using the engagement formula, make sure that it showcases your expertise on your topic.

And remember, it’s about quality, not quantity.

If you are being targeted, and are focusing on building real relationships, that’s going to help you get your first or next client MUCH faster than trying to write a whole bunch of posts just for the sake of writing a whole bunch for them.

For example, when I was starting out in my first online coaching business a few years ago, doing digital advertising consulting because that’s what I was doing in my job, I saw someone asking questions about facebook ads. So I messaged her and said, hey, this is what I do in my job, I’m happy to answer your questions if you’re open to helping me with some market research.

I wasn’t trying to sell her anything, I was just trying to connect with someone and understand my market. So I gave a lot of value, built a real relationship, and she actually ended up asking ME how she could hire me.

And that’s how I got my first ever paying client within 2 weeks.

So those are my best tips for using social media to get coaching clients. And I know these tips will work really well for you too. And here’s what’s even better…

I have another video that goes specifically into how to get your first paying coaching client. I’m going to share the top strategy that’s helped over 1,000 of my students get their first paying coaching clients, from scratch, often in just a few weeks. So make sure you check it out if you want to get your first paying coaching client SOON and starting making that impact that you know you’re destined for.

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The proven blueprint for building a profitable online coaching business that frees you from the 9-5


Luisa Zhou is the creator of the Employee to Entrepreneur system, which shows ambitious men and women how to build profitable and meaningful online businesses that replace (and exceed) their 9-5 salaries. Fun fact: She’s also a former International Space Station engineer. LEARN MORE


The proven blueprint for building a profitable online coaching business that frees you from the 9-5

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