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3 Limiting Beliefs that are Holding You Back as an Entrepreneur

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Do you ever wonder why some people have seemingly endless confidence and succeed at everything they set their minds?

Let me let you in on a secret: It’s because they’ve overcome their limiting beliefs.

The good news is, you can too. (After all, the definition of a belief is an opinion or a conviction that we hold.)

The first step to doing so starts with identifying what those beliefs even are.

In this video, I share the top 3 limiting beliefs that hold most aspiring entrepreneurs back from successfully building their dream business and life.

Say goodbye to limiting belief #1…

Limiting Belief #1: Is it really possible?

Growing up, I didn’t have any entrepreneurs in my family or even know of any!

So I get it. I’ve been in that place where maybe your friends and family are telling you that your dream of building your own business is crazy. Not to mention that you should just be grateful for your job.

But you know what you’re doing when you keep on thinking this thought?

You’re placing yourself in a position where you’re looking BOTH for proof that it’s possible AND proof that it’s not.

And guess what? Because you’re looking for it, you’re going to find proof of both.

Here’s what happens at this point for many new entrepreneurs…

Maybe you ignore the proof that it’s not possible for a while and work on your business. However, after a month or two, you still struggle to get results.

And that’s when that doubt starts creeping in.

You thoughts starting turning to the proof that it’s not possible, and you start thinking more and more often that maybe it’s really not possible.

That’s a path you don’t want to go down, right?

So think about this instead:

When in your life have you accomplished something even though you had no proof it was possible?

For example, maybe you were the first person in your family to get into a good college. Even though you had no proof that it was possible

Maybe your family even told you not to aim so high, but you believed it was possible, which is how you were able to MAKE it possible for yourself.

The “trick” to overcome limiting beliefs, including this one, is that you have to first believe something before you can make it happen.

So if you REALLY want to build your own business, you’ve got to choose to believe wholeheartedly in the fact that it’s going to happen for you.

Then, focus only on the proof that supports that belief, and put the blinders on to any proof that doesn’t support it.

You can take those blinders off AFTER you’ve built your business.

Limiting Belief #2: Money is hard to make

The second belief you have to release is that money is hard to make.

This is a really tough one and a super sensitive subject too (money is an emotional topic!).

I grew up in a household where money WAS hard to make. We never went on vacation, and never even went out to the movies or to dinner.

And when I got my first salary of $60,000 per year, guess what my dad said?

“You’re not worth that much.”

That’s what I was taught growing up too. So I get it.

But you know what thinking this way does to you?

It makes you feel guilty about getting paid your worth for the work that you do for your clients.

And it also makes you feel guilty for even getting paid in your business.

There’s no easy fix to changing this belief, as unfortunately, you can’t say “Bye, Felicia” to a belief you’ve spent the past few decades of your life believing to be true.

However, you can re-program that belief. Here’s how I did it…

First, I researched wealthy people.

I researched the way they think about money. And every day, I worked on shifting my thoughts about money to the way they thought.

Plus I figured, if someone out there can make $100 million a year, why can’t I make $1 million?

Second, I constantly worked on my mindset so that my beliefs became more and more abundant.

I came up with my own limiting beliefs list  and slowly (and painfully!) worked through each one to overcome my decades-long programming about money being scarce and hard to make.

And finally, I read every book I could get my hands on about training your mind to believe in wealth.

Self help books like Think and Grow Rich, The Science of Getting Rich, Psycho-Cybernetics, and Tapping into Wealth.

To this day, I still go back over them frequently, and I highly recommend them to everyone.

Limiting Belief #3: Once I get —, I’ll finally have proven —

Last but definitely not least…

Trying to achieve a certain revenue goal in your business or to get a specific number of clients in order to prove something is one of the most limiting beliefs you can possibly think.

I’ve been there too.

I used to think…

“Once I get 20 clients, I’ll be set.”


“Once I make 6-figures in my business, I’ll be a success.”

Or even…

“Once I get my first client, THEN I’ll have shown people that I’m worthy of getting clients.”

The problem is, when you have this “hidden agenda” mindset of wanting a goal to PROVE something instead of wanting the goal for the sake of the goal itself, it sets you up for a vicious cycle of failure.

For example, back when I used to think that I’d be “worthy” after I got my first client, each rejection deeply shook me and my confidence.

Each time I got a “no” or had someone tell me, “I can’t afford you,” it reinforced my limiting belief that I actually wasn’t worthy of getting clients or building a business or achieving my dreams.

Can you imagine what that does to your self confidence and your ability to achieve your goals?


Thankfully, I was able to turn this thought around. I did that by first identifying my imposter syndrome and doing these three exercises to overcome it.

As a result, I was able to truly believe first in my own worth and let go of the need to prove my worth based on my results. Doing so allowed me to completely shift the way I thought about getting clients in my business.

Even better?

That freed me up emotionally, creatively, and mentally to get my next paying client a LOT faster.

Limiting beliefs are just that — beliefs.

Once you identify your limiting beliefs, you have the power to overcome them and create new beliefs that support you in achieving your goals.

The first step starts with simply identifying what your limiting beliefs are right now.

Which of these listed limiting beliefs have been holding you back? One, two, or all three?

Let me know in the comments below!

Pin me for later! 

Here are 3 limiting beliefs that are holding you back as an eager entrepreneur. #coachingtools #entrepreneur #lifehacks

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

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