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5 Best Strategies to Branding Your Coaching Business in 2023

Are you struggling to make your coaching business stand out?

Maybe your market is crowded, you don’t have an “in your face” personality, or maybe you’re stuck figuring out what makes your business different.

Here’s what you need to know about branding your coaching business.

You are in the right place, because I’ve got 5 strategies you can use to make your coaching business stand out from day one.

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In this video, I share my 5 BEST strategies for branding your coaching business.

Strategy #1: How are YOU different?

The first coach branding strategy is to differentiate your brand based on how YOU are different.

As a coach, you are a huge part of your business brand, especially when you’re starting out.

Start by asking yourself:

How are YOU different from your competitors? Do you have characteristics or a background that your competitors don’t have? How is your personality different? How is your style or your voice different? How are your stories different?

That’s not all:

How is your experience different from your competitors’? Do you have more years of experience? Do you have better qualifications? Is your experience more diverse?

Take a minute to think this through and let me know in the comments below how YOU are different. Because I promise, you are.

If you’re struggling with this let me share an example.

When I first started helping people build their own online coaching businesses, I thought, “There’s no way I can stand out!”

I don’t have an in-your-face personality, I don’t have a crazy story, and I’m pretty “normal,” for lack of a better word. (Sound familiar?)

But then, I dug deeper and I realized that I was different in a lot of ways.

My experience was different because I built my first online business WHILE working a demanding job, which most of my competitors had never done.  

Also, I have a background in engineering, which is pretty unique for this industry. (And it’s also kind of cool to be able to share that I used to be an engineer for the Space Station.)

And last but not least, I love to watch TV shows.

You might think this last trait is not a big deal, but I can’t tell you how many people have told me that they so relate to the fact that I love to watch TV because it shows that I’m human!

This should have you well on your way to standing out.

And that’s just with one strategy when it comes to branding your coaching business!

Strategy #2: How is your “secret sauce” different?

The second strategy is to differentiate based on your “secret sauce.”

In other words, how you help your clients get results.

For example, a lot of my clients are health coaches.

And you know what?

Each one has their own “secret sauce.” For example, one of my students helps people lose weight using herbs, another one helps them using customized workouts, and yet another one helps them through mindset work.

And that’s just a few examples!

Your “secret sauce” going to help you stand out big time. And the next branding for coaches strategy is going to help you stand out even more while building a powerful relationship with your ideal clients…

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

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Strategy #3: How are your values and beliefs different?

Strategy number three is to market your business based on your values and beliefs.

What do you strongly believe and stand behind? What could you shout from the rooftops all day long?

For example, one of my students is a career coach who strongly believes that you CAN have the career you want without working 24/7 and burning out. And her entire brand is centered around that.

And you know what I love?

Her brand is completely different from while being equally powerful compared to one of my other students who is also a career coach. However, this other student’s core value is that your job is not just a job.She believes that it can and should also be something that you LOVE, your calling.

Can you see how even though these two career coaches technically do the same thing, their businesses and brands are so different that they naturally stand out in very different ways?

And the beauty of this is that these beliefs are simply the result of their own experiences.

We all have these strongly-held beliefs.

Here’s one of mine: I believe that anyone can build the life and business that they want IF they truly want it and they’re willing to do the work.

Not only can you differentiate your business based on you and your values, but it’ll also help you create stronger relationships with your customers.

Speaking of customers, they’re key to succeeding with this next strategy…

Strategy #4: How is your audience different?

Strategy number 4 is to differentiate based on your audience.

Think about it like this —

Walmart and Whole Foods both sell groceries, BUT, the audiences that they’re selling to are very different.

Walmart is geared towards more price-conscious customers, so their business centers around low prices. As a result, the customer service might not be as great and the experience might not feel as luxurious, but that’s OK. Their audience doesn’t care about those things as much as getting lower prices for their groceries.

With Whole Foods though, their audience cares much more about the quality of their groceries and experience. Accordingly, the brands that Whole Foods stocks are quite different, and their shopping experience in general is a bit more pleasant, to say the least. Because their audience cares more about that.

Once you’re clear on how your audience is different and who they care about, you’re ready to implement the final strategy…

Strategy #5: How is your product different?

The final strategy is to make your business stand out  because of your product. No matter if you’re selling a coaching service or a course that lets people guide themselves through your coaching process, you should definitely be incorporating this strategy as your product SHOULD be different.

AT least if you want to make sales.

You have to be able to answer:

Is your product more comprehensive? Do you provide better service? Is your process more cutting edge? Are you able to  help your clients get results faster? Does your product make the process easier for your clients?

Note: You don’t have to overcomplicate this!

When I was starting out, I decided I was going to differentiate my product by creating the most comprehensive course on the market, which it still is, for building your own online coaching business.

Want to Build a 6-Figure Coaching Business So You Can Achieve More Freedom?

Get Instant Access To My FREE Ultimate Guide Below!

When you sign up, you’ll also receive regular updates on building a successful online business.

It doesn’t have to be complicated make your business stand out from the crowd.

Branding your coaching business with even one of these strategies can make a massive difference for your business.

When done right, using personal branding for coaches will help you attract more customers who are also a better fit, and of course, make more sales.

You’ll also have a lot more fun while doing it.

Which of these strategies will you be trying first? Let me know in the comments!

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About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

Hope you enjoy this blog post.

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