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Marketing for Introverts: Guide + Top Marketing Ideas

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Are you struggling to market your business as an introvert? You’re in the right place. 

In this article, you’ll learn how marketing for introverts can be a superpower – you’ll just need to find the right marketing channel for yourself. 

Sounds good? Let’s dive in.

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Can an introvert do marketing?

So what is an introvert? 

According to WebMD, you might be an introvert if you: 

  • Are reflective
  • Feel more comfortable being and working alone
  • Prefer to write than talk
  • Feel exhausted after being in a group
  • Retreat into solitude to rest

And contrary to popular belief, introverts are the majority. Around 39% of Americans are introverts.

Number of introverted graph

Now, as a business owner, being an introvert can be difficult. I should know – I’m a huge introvert and try not to be on calls or social media 24/7. 

But despite my introversion, I managed to build a multiple seven-figure business helping thousands of people every year.


Well, there are ways that introverts can do marketing well. 

In fact:

Some studies show we’re at an advantage in some ways. For example, 75% of people with an above-average IQ are introverts.

Graph showing introverts have higher IQ

Plus, introverts are known for being able to focus more and solve complex problems

You can leverage these talents to become an even better business owner. 

Want to know how? Read on.

How to leverage your introversion to your advantage

Ultimately, being introverted can be your superpower. Here’s how:

Use your strengths as an introvert

So what are your strengths as an introvert? 

Maybe you like to think deeply about your next moves. Or perhaps you have a great written communication style. 

You can leverage these strengths to become a better marketer. It’s all about using a strategy that amplifies your skills.

Take your ability to reflect and think deeply. 

Elon Musk credits this trait as a huge contributor to his success. Toward the beginning of his entrepreneurial journey, he sat down and mapped out the major ways he thought the world would change. 

Then, he focused his path on those areas. 

Your introversion helps you to create your own path outside of how other people are doing things. 

What about your more reserved side? How could that be a benefit? 

Well, as a business owner, you get to own your communication style. 

If you’re not a super charismatic speaker, don’t do conferences and networking events. 

Instead, focus on one-on-one or faceless communication like blogging or email marketing. 

And because you’re in your comfort zone, you’ll probably be way better as a blogger than a public speaker.

Takeaway: You can design your marketing strategy around YOU.

I talk more about this topic in this video:

Build relationships

Extroverts are known to be the social animals in our world. 

They can walk into every room, collect numbers, and host gatherings.

But here’s where your interpersonal skills really come in. 

See, it’s not about being the loudest person in the room. 

If you can have quiet one-on-one conversations with people but make them feel seen and heard, that builds a much better connection. 

Now, that doesn’t mean you have to share your deepest darkest secrets or listen to theirs. 

The relationships you build for your business should respect your boundaries. 

That’s what we’ll talk about next.

Define your boundaries 

Look: We live in a world where a lot of people are sharing their private lives online. 

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And many social media gurus say that being vulnerable can help you connect with future clients and customers. 

That’s how you build a “brand”, right?

Well, not quite. 

Yes, being open about your story can help you build a relationship with your audience. But that’s not the only way.

I personally keep my private life completely offline, but I still run a multiple seven-figure business based on my personal brand. 

The truth is, you get to what you’re comfortable sharing. 

You can also define: 

  • The best way to contact you
  • Which social media channels you choose (if any)
  • How close you are with clients

Set these boundaries from the beginning so your audience knows what to expect.

Outsource and build systems 

If the idea of constant sales calls and client interaction makes you nervous, sales systems are essential. 

What do I mean by that? 

A sales system is an automated way of bringing in clients. 

That way, your sales don’t rely on you having to talk to someone.

If you create products (physical or digital), you can also automate your delivery system.

And for the ultimate introverted business structure, consider outsourcing your customer service. Then, you’ll have fewer calls and emails to handle.

Now, you might be wondering:

“What if I want to run a service business that requires direct client calls?”

Well, that’s where choosing the right clients comes in. Let’s talk about it.

Attract the right clients

I get it. As a coach, I felt that I needed to be on the phone all the time, hand-holding my clients and telling personal stories online to attract new clients. 

But I managed to dodge all of that with this simple principle: I taught my audience what to expect from me.

A big reason why people keep getting amazing results from both my free and paid content

Letting your future clients know how you prefer to work will help attract the right clients. 

People will self-select whether your style of business works for them or not. That way, you don’t have to be uncomfortable to deliver great services.

Focus on a few strategies

It’s easy to get overwhelmed when you’re marketing your business – especially as an introvert. 

So the marketing strategies you choose are crucial to your success. 

But here’s another key tip that will help you succeed:

Focus on a few strategies at a time. 

To market my business, I use YouTube and SEO. And before, I relied on Facebook ads. 

The marketing strategies you choose may change, but I recommend that my students focus on one or two at a time. 

In short, protect your energy.

Now, which marketing strategy should you focus on? 

Let’s talk about it in the next section.  

Best marketing strategies for introverts

So that’s how to leverage your introverted nature in your marketing. 

In this section, let’s talk about the best marketing strategies I’ve found for introverted business owners. 


Here’s the thing about selling. 

Most of us think that selling involves being that used car salesman, being pushy and bold with your marketing. 

But there’s another way.

If you lean into your natural strengths, you can avoid being salesy and be more authentic. 

Besides, aggressively trying to convince people that they should buy from you doesn’t work anyway (not even for extroverts). 

So how can you sell as an introvert? 

Use one of your superpowers: Listening. 

By talking less on sales calls and listening more, you make potential clients feel heard. That’s a powerful thing when it comes to sales. 

When you understand your client’s needs, it’s not about selling. It’s about helping.

What if you want to avoid sales calls altogether but still make sales? 

That’s where direct marketing comes in. 

Direct marketing is when you use your written words to make sales. 

So email, copywriting, and content marketing are powerful tools which we’ll talk about next. 

But to grow your business, you need to get rid of that fear of selling. 

When you embody that mission of helping people with your business, you’ll find selling much easier.

Here are my top selling tips for introverts: 


Want to know the most important thing people look for when they buy?

It’s not the price tag, the experience of the seller, or even the reviews. 

It’s connection

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6-Figure Coaching Business so you can achieve more freedom!

But if you’re not doing sales calls or livestreams all the time, how do you create that connection with your audience?

Simple: Copywriting. 

Now, not everyone is a natural writer and that’s okay. 

You can learn copywriting from books, courses, and online resources. 

Those skills will help you create better content and make more sales without draining your energy.

Tip: Great copywriting skills can only get you so far. You need a system to convert your audience into customers. 

The system I teach my students is this: 

  1. Create free content
  2. Add a link to a lead magnet (a free PDF guide) that subscribes people to your email list
  3. Write daily email newsletters 
  4. Pitch your products or services
One of my own lead magnets that capture my website visitors

I talk more about building a sales system in this video: 

Email marketing

I love sharing and creating content but social media is very interactive. 

That’s why email marketing is one of my favorite marketing strategies for introverts. 

It can help you: 

  • Build relationships with your audience
  • Increase high-quality leads and sales
  • Futureproof your business

But most importantly, as an introvert, you don’t have to be in constant contact with your audience.

In email, you can share great content without even showing your face. 

Plus, email marketing has a $42 ROI on every $1 spent

That’s why I write daily newsletters for my email list. It drives about 90% of my sales.

How can it work for you? 

The trick is to think about your audience and what’s valuable to them. 

Then, create an email sequence that delivers that high-value content every day (or week).

As your subscribers grow, you can continue to send emails to sell your products and services. But the focus should always be value

Learn more about email marketing in this quick video: 

Content marketing

99% of the content I create is completely free. 

And that’s one of the main reasons my business is so successful. 

Your free content introduces your audience to your brand and builds that all-important relationship. 

But certain types of content work better for us as introverts. 

For example, one of the content marketing strategies I suggest my students use is guest host on podcasts. 

Niche podcasts in your industry have established audiences where more people can find you.

Or, why not try guest posting on popular blogs and publications? It’s the same idea except you can shine through your writing. 

At the start of my business, I guest-posted in Business Insider and HuffPost. These publications raised my profile – all without me having to talk to anybody. 

Social media marketing

You can also create your own free content. 

Social media can work for introverts, but I recommend choosing one platform that your audience uses.  

For me, it’s YouTube. Filming YouTube videos which might seem scary as an introvert… but it doesn’t have to be.

Screenshot of Luisa Zhou’s YouTube video

Because I get to film alone in my comfortable space, it works. 

Now, before you jump into creating useful content around your services, think about your audience. 

Your content is one of the first things your audience sees, so the quality matters.

Focus on topics that they care about. 

Because you don’t have to create the best video or blog in the world. But you do -need to connect with what your audience wants to hear. 

Think about the most common misconceptions people have about your product or service. Those are great ideas for content. 

I talk more about content marketing here: 

SEO and blogging

Basically, search engine optimization (SEO) drives search traffic to your site so you don’t have to keep paying for ads.

Simple SEO practices help Google crawl your website for the content you provide and deliver it to the people who need it. 

For example: 

  • Using targeted keywords
  • Writing high-quality content
  • Building links with other established websites

…all contribute to your website’s SEO.

And it can work really well. 

Within two years, SEO became a six-figure marketing channel for my business.

Screenshot of Luisa Zhou’s blog

My traffic continues to grow – and so do my profits. 

Best of all:

You only have to write the blog post once and it can continue to drive traffic to your website. 

Compare that to social media where the content has such short-term reach, that you have to show up every day. 

Draining, right?

Blogging gives you the freedom to create and have that pay off for months or years to come. 

Here’s more on how to increase organic traffic. 

How to market yourself as an introvert

One of my key tips for introverts in business is to create a personal brand. 

But that sounds counterintuitive, right?

You want the brand to be connected to your products – not you. 

Here’s the thing. 

A personal brand can help you: 

  • Stand out from the crowd.
  • Highlight your unique strengths.
  • Reel in clients who love what you do and how you do it.
  • Create a personal bond with your audience.
  • Increase your leads and sales for long-term growth

So how do introverts create personal brands? 

This is what I did.

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6-Figure Coaching Business so you can achieve more freedom!

1. Define your story

This is the story of why you do what you do. 

Here you can reveal as much or as little as you want. 

For example, this is my story: 

I was motivated to start my business when my mother was diagnosed with cancer, my father had heart failure, and my sister almost lost her sight. I wanted to build a business so I could have the freedom to be there when my family needed me. 

Now I teach other people to create their own freedom businesses.

In a nutshell, your story should communicate in a few sentences:

  • What you do
  • Why you do it
  • Your values

Not sure about what your values are? Let’s dive into that next.

2. Think about your core values and mission

What do you really care about? 

This will naturally come out in the work you do and the content you create. 

By defining your values, you can build a personal brand and business that is authentic to you. 

Need help? Think about: 

  • What do you stand for?
  • What is most important to you (in life and business)?
  • What words do you want people to use when they think of you or your business?


3. Be consistent

Create excellent content and deliver your services in line with your values. 

Consistency helps your audience to trust you. 

Over time, this will increase your leads and sales. 

And if you want to learn more about building a personal brand, this video will help:

What’s next? 

There you have it! The ultimate guide to marketing for introverts.

But of course, becoming a GREAT business owner involves a lot more than just a solid marketing strategy.

You need to choose the right business model, learn to make sales calls, and create systems to make your business thrive.

If you want to dive deeper, then get my free blueprint on how to start an online business (even as an introvert): 

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Read more:

The Best Business Ideas for Introverts

How to Market Your Business Without Ads

Online Marketing Strategies to Grow Your Business

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

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