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The Simple 3-Step Marketing Plan for Coaches in 2024

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In today’s post, I’m going to share a simple 3-step marketing plan for coaches that you can use WITHOUT having to be on social media 24/7.

When I started my first online coaching business, I had no audience and no idea how to market myself. I also had very little time because I was in a 9-5 job, AND I was also a huge introvert.

Despite all of that, I was able to build that business to over 6-figures BEFORE I left my job. And my CURRENT business used the same plan to grow to a multi-million dollar business that reaches tens of thousands of people.

So now, let’s talk about how YOU can use this plan for great results…

Step #1: Ask for referrals

The first step in our marketing plan for coaches?

You probably know someone who needs what you’re offering, OR, if not, you probably know someone who knows someone who needs what you’re offering.

And because you already have a relationship with people in your network, they’re going to be so much more open to helping you or potentially hiring you.

There’s a right and a wrong way to go about this though.

What you DON’T want to do is email everyone you know and say hey, I’m starting this new business and you should hire me. That comes off as a bit salesy and pushy.

What you want to do instead is send them an email that lets them know…

Hey I’m starting this new business that helps people do…whatever it is you help them with. If you’d like my help with this, let me know! Or, if you know someone who would be interested in this, please let me know as well.

I’m happy to offer them a free coaching call so that they can get to know me and start getting some great results. If they’re interested, I’ll share more about how I can help them further, but if not, they’ll still get great value out of the free session.

This makes it feel so easy for people who want to help you to refer someone because the person they’re referring will get something out of it too, it’s not just a sales pitch.

This is really important to remember in ALL of your marketing — it can’t just be selling you or your offer all the time. It has to be a WIN-WIN for your audience.

Step #2: Focus on ONE social media channel

Here’s where most new coaches get stuck. There are so many different social media channels and it can be tempting to try and master them all at once.

That just leads to overwhelm and burnout, and honestly, when you’re in just starting your coaching business and most likely still in a job, you don’t have time to manage so many channels!

What you want to do instead, is to focus and choose just ONE social media channel that you’re going to own.

And the key is to not just choose any one channel, but the one that your ideal clients are the most active and engaged on.

And let me just cut right to the chase. For most new coaches, that top, first social media channel is going to be Facebook. Especially Facebook groups.

These are a great way to connect with your ideal clients, build real relationships, and promote your offer.

A great group to get started, get feedback on your marketing, and to be supported is my own group, Entrepreneurial Leaders. You’ll also get even more of my best tips for building your own online coaching business and going from employee to entrepreneur.

Marketing plan for new coaches pin

Step #3: Create an automated marketing system

Finally, after you’re starting to get out there with your referrals and your social media plan, it’s time to take your marketing plan to the next level with an automated system that continues to market for you 24/7 even when you’re not sitting in front of your computer.

What that looks like is one piece of content that lets your potential clients know that you have the solution they want and that you can help them. It’s going to be super valuable so that you can ask for their email address in exchange for getting this content.

And once you have their email address, you’ll continue sending them emails that you set up to automatically build that relationship with your audience so they are ready to buy from you.

In the video I share an example of an automated system that one of my clients set up.

She’s a relationship coach for nice guys who need a help finding the love of their life. As you can see, she has a great free training that gives incredible value and shows her ideal clients how she can help them further.

To get the training, her ideal clients will sign up for it by giving her their email address, and then they’ll get the training.

After that, they’ll continue getting emails from her so that they get to a point where they’re ready to buy from her.

And this system works for her ALL the time and drives her now 6-figure coaching business, even when she’s sleeping.

And that’s the simple 3-step marketing plan for coaches to get yourself out there in the most efficient and effective way possible.

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

Hope you enjoy this blog post.

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