How to use your words to stand out and captivate your ideal clients’ attention...
so YOU are they one they buy from
- Are you tired of being overlooked even though you’re “showing up,” “being consistent,” and “giving (lots and lots of) value”?
- Have you done your market research but something's still missing…and people just don’t seem to be interested in what you have to offer?
- Are you creating lots of content and putting your heart and soul into it, but…somehow what you’re saying just isn't connecting?
- Have you heard that copywriting—basically any writing for your business—is an essential skill for online business owners, but…mastering it feels overly complicated and more than a little overwhelming?
If so, I’ve got a serious “shortcut” to help you start connecting with your dream clients and making sales much faster.
Think of it like learning a new language…which you could say learning copywriting is very similar to anyways.
In fact, let’s get real specific and say it’s like you’re about to visit a country that doesn’t speak much English, so you have to learn enough to get by. (So you can, you know…eat, use the restroom, and have a place to sleep at night.)
And, to up the stakes a bit more, let’s say you’re a procrastinator (like me) and waited until just one day before your trip to figure it out.
What would you do?
(This is actually now very similar to learning copywriting for your business, because who has the luxury of taking months, or even years, to learn copywriting before diving in and making sales?)
Well, if you’re like me the night before I visited Japan—mostly small towns, not the big cities, so I really did have to learn some Japanese…
You’ll focus on the relatively few key words and phrases you really need to get by.
Take numbers for example…
I learned just one number, “ichi” (one), and spent my entire trip saying ‘ichi’ while pointing at each thing I wanted to eat—one at a time…which my family will now make fun of me for doing for the rest of all time.
So be it though. Because this way, in a very short amount of time, you’ve learned what you need to get results even if you haven’t mastered the skill or aren’t even that good at it yet. Again, like with me and my Japanese.
(Full caveat: You absolutely should learn the full skill…but it’s a lot easier to do once you’ve made some sales first. Which is where Client Captivation comes in.)
If you don't know me, I'm Luisa Zhou.
I’m the former Space Station engineer turned entrepreneur who built a 7-figure business from scratch in 11 months. Since then, I’ve helped thousands of men and women over the past 8+ years – To build their own businesses, stand out, and captivate their dream clients.
What’s more, I did all this while not fitting any of the stereotypes for a successful entrepreneur…
I’m not loud or in your face.
Talking about how amazing I am doesn’t come naturally to me.
I don’t curse.
I’m incredibly private.
And I don’t (often) take photos of my walk-in closet, designer handbags, or jetset lifestyle.
Yet, I was able to quickly rise to the top of a very crowded industry, build an audience of loyal customers and raving fans, and grow my business faster than anyone can believe.
In large part because I learned how to quickly master the basics—which is all you need to get started—of copywriting.
So that my words stood out even when I didn’t…
How can you use your words to connect and sell when you haven't learned copywriting and aren’t a natural “writer”?
Let me give you a hint with this quote…
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou
Because it’s just as true for connecting with your dream clients as it is for connecting with people in “real life.”
In other words (pun intended!)…
The key to connecting with your dream clients—through your website, your social media, or your emails—in a way that makes them want to buy from you?
Isn’t how much talent you have with words or how good of a copywriter you are. (Sure, that helps. But if you don’t have that yet—which most of us don’t starting out—it doesn’t have to hold you back from making plenty of sales.)
What is the key is how well you’re able to help your dream clients tap into their feelings—pain, interest, trust, belief, and of course, desire.
Because if you can do that, they’ll naturally be interested in what you have to say and sell.
I call this…
Client Captivation.
And I’ve broken down how you can captivate YOUR clients this way into a simple 4-part process.
In short:
Remember those few key words and phrases (ichi *while pointing*, ichi *pointing some more*, ichi *pointing while my family cracks up in the background*) I learned to get by in Japan?
The equivalent for your business is learning the handful of key “Captivators”—a few sentences to invoke your dream clients’ pain, interest, trust, belief, and desire.
Which are all you need to start connecting and making sales.
So if you want to…
- Make more sales while being and sounding like yourself (because you know how to use your words to naturally stand out without having to be overly self-promotional, salesy, or any way you don’t want to be)
- Connect with your audience while talking about what you care about (because you know how to fit your “Captivators” into anything you write)
- Far exceed the industry norms for how many sales you’re able to make given your audience size because you know how to actually captivate your audience’s attention and interest (so you can make big sales even if you have a *tiny* audience)
Then you don’t want to miss this.
Introducing…
An up-until-now “secret” series of 4 detailed livestream recordings that I taught to an exclusive group of private clients (who paid $3,000+).
Where I share my top 4 strategies for captivating your clients’ attention and sales...while being yourself, talking about what you care about, and sharing your message.
Love real examples? You’ll see me coach actual clients through the process (so you know how to use what I teach for yourself), guide you through common mistakes to avoid, and lay out the tangible action steps you need to take in order to start having your dream clients say….”You’re the coach for me!”
Here’s how this training series works:
- Through four video trainings that are between 60 to 95 minutes each, I’ll show you exactly how to craft the only Captivators you need to start making sales—plus how to modify and use them in various situations
- You craft your own Captivators following the detailed prompts and examples
- Be wow’d by the difference the right words can make…to your ideal clients’ attention, interest, and of course, sales.
And by the way, you’ll love that there’s zero fluff or theory inside these trainings. (That includes no worksheets.)
You'll Get...
Instant access (and unlimited replays) to 4 of my most powerful and profitable trainings ever:
Your Attention Captivators
It doesn’t matter how great your content and offer is if no one is paying attention or knows about it. That’s why the first step is to captivate your audience’s attention.
- Instantly stand out and command attention after answering this ONE question right now. (Not answering this is the #1 mistake new coaches make that has them getting *crickets* to their posts)
- How to share why someone should pay attention to you without sounding boring, arrogant, or overly technical. (This saved my butt—and my business—as an introvert who doesn’t like talking about or promoting herself)
- 3 comprehensive prompts that will have you captivating your audience’s attention with every piece of content you create moving forward (Being able to do this was key to selling out my offers with an audience of the fraction of the size industry norms said I needed)
- Teach your audience to respect your expertise and value without sounding like you’re bragging or being salesy when you use my “Bridge the Gap” tactic. (In fact, when done right, your audience will thank you for explaining...right before they ask you how they can hire you. And pay you without complaining about your price)
Your Desire Captivators
What’s next after you’ve captured your audience’s attention? Capturing their Desire. In other words, amplifying their desire to be a part of your world, want the results you/your clients have, and ultimately to buy from you.
- How to make your business about YOU and what you want to say and do...while making sure your coaching programs are massively desirable to your ideal clients (This is the same strategy Stan Lee used to create one of the most loyal fanbases in the world for the Marvel Universe)
- Sound like YOU—aka without saying the same things as everyone else in your industry—while also speaking to your dream clients’ deepest desires. (This is what drives your ideal clients to buy from YOU, without even considering your “competition”)
- Make way more sales when you address the #1 fear that prevents potential clients from buying from you...and help them overcome it without them even realizing it (When you do this wrong, it comes off as incredibly salesy. When done right, you come across as empowering...and as the perfect coach for that potential client)
- How to maintain your privacy and only share what you are comfortable sharing, while creating a deep connection with potential clients that leads to sales (Your clients need to know, like, and trust you before they will be ready to buy from you. However, that doesn’t mean you have to share every intimate detail of your life. I certainly don’t. I’ll teach you how to selectively share only what you’re comfortable with while having potential clients feel like they truly know you and have to work with you)
Your Curiosity Captivators
Nothing will kill your sales faster than boredom. If your potential clients think they’ve already seen or tried what you’re selling, they’ll be gone faster than you can believe…most likely never to come back.
On the flip side, when you can captivate their curiosity with your offer, you’ll be surprised at how effortlessly you stand out and become their go-to choice.
- Naturally and quickly become the top choice for your dream clients...without slamming your competition or even having to think about them (This is how I was able to rise to the top of a very crowded industry in less than a year. While staying true to myself, being in integrity, and only focusing on me and my audience.)
- Turn your background and experience into one of the most profitable parts of your business and brand (Even if you think you don’t have an interesting story, background, or personality--like I used to!--I’ll show you how to transform what you have into one of your biggest differentiators...that attracts your dream clients to YOU)
- How to explain how you’re different from everyone else in your industry in a way that actually stimulates your potential clients’ interest (This is KEY to having your audience pay attention to—and buy—from you. Yet it’s one of the most common challenges new coaches struggle with. I’ll show you a foolproof way to instantly stand out, no matter how crowded your industry is or how un-confident you might feel that you’re truly different)
Your Sales Captivators
By this point, you’ve captivated your audience’s attention, desire, and curiosity. In this video, I walk you through the 3 questions you must be able to answer in order to successfully wrap up your customer’s journey and bring in the sale.
- How to help your clients realize that they can’t do it on their own and *need* to hire you...without being pushy or salesy. Or directly coming out and saying it. (This is how I was able to get clients so quickly, even though I wasn’t that great at marketing or sales or explaining my value in the beginning of my business)
- Eliminate the “I’ll hire you later” (which usually turns into *never*) response and motivate your clients to hire you NOW (Why I don’t recommend expiring bonuses, discounts, and deadlines to incentivize your clients...and what works WAY better to motivate them to buy right now)
- Charge the prices that you want...and get paid for them with ease when you explain your coaching program in the way I teach you. (This is how I’ve helped my students in 30+ industries—including industries like life coaching and energy healing where you might think you can’t charge premium prices—charge anywhere from $1,500 to $15,000...and have clients happily pay them, without complaint.)
Each video includes:
- 60 to 95 minutes of detailed, no-fluff training
- Various practical sales strategies, tactics, and tips (that have been proven with thousands of clients and millions of dollars in sales)
- Powerful prompts that'll help you clearly define YOUR Captivators
- Live coaching walkthroughs
- Actual examples of the strategies that I and my clients have used to stand out in crowded industries and gain lots of sales, despite not being "good with words" or naturally self-promotional
- Top mistakes to avoid with each strategy
- Clear Action Steps that break down exactly what you need to do to get results
The point of this series is to guide you through...
- Becoming the coach who quickly stands out to your dream clients…no matter how new you are or how crowded your industry
- Attracting loyal customers and raving fans who buy from you at rates double or triple the industry average...so you hit your sales goals even if your audience is *tiny*
- Transforming everything you write for your business moving forward to sound like you, capture your audience’s attention, and help you make more sales every day
- Get paid the prices you want to charge...because your clients actually understand the true value of your experience, skills, and coaching package
- Naturally and instantly standing out from everyone else in your industry. Without having to change yourself or your personality, do things you don’t want to do, or share things you don’t feel comfortable sharing
Get instant access (and unlimited replays) to all Four Training Videos instantly when you sign up below.
Previously, these trainings were only available to select clients who paid $3,000+.
What I teach in each video could be a course of its own, and if I were to sell them separately, the cost would be thousands of dollars. However, I’m packaging them together at a much lower price for a few reasons:
First, the videos.
These trainings were recorded on my laptop, so the visual quality is not the same as in my premium courses.
Don’t get me wrong: The content is the same best-in-class teachings you’ll always get from me.
But I’m factoring the visual aesthetic into the price.
Second, the lesson structure.
While the content is thorough and detailed (as my clients who paid $3,000+ can attest to), my trainings, like this one, are different from my courses.
Because these recordings are long-form videos, you get more details, coaching, and examples.
However, it’s different from the conciseness and convenience of my premium courses.
So, I’m factoring that into the price as well.
Finally, because I (selfishly) want you to have it.
Basically, my goal is that even if you get just one “AHA!” from this series, you’ll get an epic return on your investment.
If you’ve never purchased a course from me before: This is a great way to jumpstart your progress while also getting a feel for my teaching style. At a fraction of the price of my courses. (Warning: This usually causes people to fall in love with what and how I teach…and become clients for life.)
If you’re already a student of mine: Use this series to complement the content you already have, go deeper with your understanding and motivation, and get even better results. These trainings are packed with additional details and AHA’s that I simply can’t fit into my courses. So you never know what hugely profitable gem you’ll pick up on.
Either way, this series is meant to help you get started TODAY.
So if you’re ready to jump right in…
Click the button below to be taken to the order form. As soon as you submit your order, you’ll get an email with your access to everything.
Wins, AHA’s, and takeaways that’ll start happening immediately (from comments straight from the actual livestreams):
Please note: As with any business-related program, your results may vary from those listed. Testimonials used are of my own results or the results actual clients personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. “Client Captivation” is not a “get rich quick scheme.” It takes time, effort, and dedication to build a successful business, and while we – and our students – believe this program gives you incredible and comprehensive guidance, ultimately, you do have to do the work.
