Get my "secret weapon" for making up to $94,472

in just one hour

Hi, I'm Luisa Zhou.

Not only did I go from zero to over a million dollars in sales in less than a year when I was new to the coaching scene, but I’ve also helped clients in over 30 industries…

All largely with one “secret weapon.”

And for the first time ever, I’m breaking down exactly how I’ve done it. So you can too.

Looking back, it’s hard to believe that this one thing made SUCH a big difference.

The question I just couldn’t answer as a new entrepreneur

I started from the same place every aspiring entrepreneur does…

Unknown. No expert status. No testimonials. No audience.

And that’s not all.

You know that voice in your head asking..

“How can I compare to so-and-so [big name]?”
“Why should people buy from ME?”
“Am I really going to be able to help people get results?”

Well, guess what?

The rest of the world—especially anyone who might be even remotely interested in buying from you—is wondering that too.

Think about it…

How many ads do you see in your Newsfeed every day? How many posts? How many emails? All trying to sell you the same type of thing.

They all start to blur together, right?

And it probably leaves you wondering, “Why should I trust YOU?”

Well, you have to be able to answer that question for your clients too. (Spoiler alert: And you can’t just say, “Because…just take my word for it.”)

So how can you answer that question? Well, you could…

Get an endorsement from Oprah.
(Too bad that in of itself requires a small miracle.)

Be amazing at writing posts and emails that make sales (aka copywriting).
(If you’ve been getting *crickets* to your content, congratulations. You’ve started the loooooong journey it takes to master this skill.)

Showcase your literal mountain of testimonials.
(Oh wait…that’s the catch-22 of starting a business! You need clients before you can get testimonials. But, potential clients want to see testimonials before they hire you.)

So what if you don’t have an endorsement from Oprah, killer copywriting skills, or a mountain of testimonials?

You could follow popular “wisdom” and share lots of value in PDF’s, emails, and social media posts.

And that’s exactly what I did at first.

Too bad it didn’t work.

I spent months cranking out one new piece of content after the next. Except no one cared.

And it was really good content too!

Like this value-packed, 41-page pdf I created for my career coaching business….

This was page 2... out of 41 pages!

Even though I poured my heart into it and gave so much value in it, the PDF didn’t help me get a single client.

(If this sounds familiar, welcome to what I call the Bottomless Pit of Despair Content. Where you keep on cranking out new posts, PDF’s, and emails, hoping/wishing/praying your latest piece of content is the one that’ll make a sale. Finally. Except it doesn’t.)

The reason your PDF’s, emails, and social media posts aren’t making you sales...

There’s a common misconception that PDFs, emails, and social media posts are the key to building your online business.

Yes, they’re helpful at certain points in your business, BUT here’s the truth:

You can’t rely on them alone to drive sales when you’re starting out and/or have a tiny or non-existent audience.

Take the traditional PDF model of marketing. You work your butt off to get 100, maybe even 200 people to give you their email in exchange for your PDF (hustling the whole time!), and after all that, only one or two book a sales call. Which doesn’t even guarantee that they’ll end up buying from you.

Those aren’t numbers that create a healthy business, much less help it grow.

Especially when you have a small or non-existent audience, you need something that speaks to way more than one or two people out of every few hundred.

You could try an email funnel. But how do you explain what makes your program, coaching, or course different in just a few emails?

And that’s if your audience even opens those emails!

Not to mention the level of copywriting skills you need to be able to write emails that sell. (It took me about three years of practice and tens of thousands of dollars spent learning the skill before I got there.)

What about social media posts? That’s where all the buyers are anyway, right? Not exactly. Social media is designed for engagement, not selling.

Sure, you can get clients that way, but if that’s the only thing you’re relying on to build your business…you’re setting yourself up for grinding, not growing.

Plus, social media posts disappear as quickly as the newsfeed does. So even if you do produce the world’s best Instagram caption, it’s gone before the sun sets.

The HARD way to build trust and make sales

(You could do it this way, but why would you want to?)

You could build trust the old fashioned way. Aka the hard and manual way. By personally speaking and connecting with each potential client.

The good news: It works.

The not so good news…it’s the business equivalent of manually building your own house brick by brick. 

And from personal experience, I can tell you: it’s back-breaking.

To get my first ten clients, I must have spoken to over fifty people. And I’m not talking about one-time conversations either. We’re talking sometimes weeks to months of relationship building via emails and calls. And to sell out my first course, I did almost 50 sales calls (in just two weeks!).

While I was grateful for making sales and getting awesome clients…I was burned out!

Definitely not what I had in mind when I was thinking of my “dream business.”

That’s why when I was introduced to webinars, I knew it was the missing piece of marketing my business had been looking for.

Why a webinar?

Have you been wanting…

Think about it:

What better way to build that must-have trust with a potential client than by giving them the chance to learn from you for 30 to 40 minutes straight? (After all, that’s why speaking personally to potential clients is so effective.)

Even more importantly, webinars give you a chance to convey your value and showcase your expertise way more than you ever could in a PDF, email, or post.

Especially if you’re not a pro at marketing, copywriting, or sales. (Because no one is when they’re starting out.)

Basically everything you might be able to explain to a potential client in a 1-on-1 conversation, you can put into a webinar. Saving you the time and energy of having to talk to every single person. Over and over again. (While basically saying the same thing.) In essence, automating that trust-building.

In short: 

Webinars give you an opportunity to truly connect with your audience. To show them how you’re different. And to make sales right there on the spot —without them even needing to speak to you. (And even if they do still need to speak to you before they buy, they come onto the call ready and excited about working with you.)

Plus, once you create it, you can keep using it over and over again.

There's just one "catch"...

Maybe you’ve been thinking about creating a webinar already.

Before you do, let me share a warning that will save you a LOT of wasted time and money.

(And if you’ve tried doing a webinar already, but it didn’t go so well, I’m going to share with you exactly why that happened and what to do to fix it.)

Flashback to the beginning of my business…

Convinced that the best way to move forward was to buy every webinar course on the market, I spent tens of thousands of dollars on program after program so I could learn every guru’s “proven” webinar script.

You’d think that with that level of investment and commitment I’d be rolling in sales, right?

Not exactly.

After I followed those scripts, one after another, to the letter…

I did my first webinar. Then my second. Then my fifth. Then my twelfth. Then my twentieth.

After each webinar, I’d excitedly log into my email to check for sales notifications…

Only to feel my heart drop after each one.

Because. Not. A. Single. Person. Bought.

That’s when I realized that not even the (self-proclaimed?) gurus knew how to sell with webinars!!

So, I did what I do best as an engineer (hey, I am a former Space Station engineer after all) — I set my mind to cracking the webinar code.

What would convince ME to buy on a webinar?

When would I click away and leave a webinar?

And what would make me keep watching until the end?

Over the next few years and 100+ webinars (147 webinars to be exact), I tested everything I could think of, experimenting with my offer, my opening, my sales pitch, my slides, my bonuses, my transitions, my timing…every single detail.

Until I finally landed on a webinar system that worked.

Since then, I’ve used it to sell 4- and 5-figure coaching packages...

Receipt for a $5,000 sale of my 90-Day Business Bootcamp

Make 6-figures from a single webinar during a launch...

35 sales, totalling $94,472, from one webinar during one of my live launches

And build a 7-figure automated course funnel

Random snippet of daily payments from my evergreen webinar

Along the way, I realized 3 huge mistakes most entrepreneurs are making with their webinars:

3 popular webinar myths... DEBUNKED

Myth #1

They say….You need the perfect script to make sales. 

I say….It isn’t about the script. It’s about the Logic Stack. 

I tried every webinar script under the sun, and none of them worked for me. After my first 20 failed webinars, I threw all the scripts in the garbage. (Digitally and literally…I dragged all those files right into the “Trash” bin. For the most satisfying *click* ever.) 

Then, I crammed on my engineer hat and began testing like my life depended on it. (It kind of did, in that my business…and the dream life I wanted…depended on it.) 

That’s how I created what I call the “Logic Stack.”

So many webinar courses tell you to teach and then tack on a sales pitch at the end of your training. 

Here’s the BIG problem with that advice:

If you teach too much, people think they can go off and try it on their own — without hiring you. And if you teach too little, it feels super salesy, and that turns people off too. 

When you switch from scripting your webinar to building a Logic Stack the way I’ll show you, you’re striking the perfect balance between giving value and inspiring your audience to buy. 

Myth #2

They say….You need to offer a discount to get people to buy. 

I say…Tell that to my $2,000 program that even the coldest traffic snatches up (with no discount in sight). 

My Employee to Entrepreneur course webinar funnel brings in between 5 and 6 figures every single month with one webinar, and it isn’t because I’m bribing my audience with the false scarcity of a price drop either. 

In fact, the truth is I almost never offer discounts on my webinars, and I certainly don’t rely on them to sell.

Your stuff has tremendous value, so why should you have to discount it? 

I’m going to teach you how to show the real value of what you offer, so you can sell at the price you want and make the money you deserve — week after week, month after month, and year after year.

Myth #3

They say….You need to run ads to your webinar in order for it to be successful.

I say….Webinars work no matter how you’re building your audience.

I’m not going to pretend like I don’t run paid ads to my webinars. I do. But it isn’t my only strategy for getting people to register for my on-demand webinar — and it certainly doesn’t need to be yours either.

Your social media content? Your blog posts? Your podcast? Your YouTube channel? Your guest posts? Your press features? Your collaborations? The footer in your emails?

You can use ALL of those places and more to invite people to sign up. And once they do, your webinar will have them all equally excited to pay you.

I’d never done a webinar before and needed to do one quickly. I was nervous but the clear steps in the Sell More with Webinars course helped me keep a level head and not get overwhelmed. They also reminded me that my webinar just needs to be good enough (meaning don’t waste time trying to make it perfect) while also helping me craft a message that genuinely connected to my audience.

After I hosted the webinar, I had such great feedback from folks who booked calls with me, and they were exactly the people I wanted to work with and I even booked two new clients! (That’s $3,000!) It was awesome.

– Claudia P.

Making sales in your business CAN be authentic, natural, and even fun.

(Without having to resort to discounts, non-stop grinding, salesy tactics, or pushy-ness.)

That is, when you’re coming from a place of treating your audience with respect, building trust, creating a win-win situation, and clearly communicating the value of your offer.

Which is exactly what webinars, done right, help you do.

And that’s what I’m here to teach you.

Introducing

The foolproof, step-by-step system for creating a webinar that becomes your business’ best salesperson (even if you’re just starting your business).

Look, webinars don’t care how famous you are.

They don’t mind if you’ve got a small list (or no list at all).

And they don’t even flinch if you haven’t got a zero-to-hero story to tell.

Those things don’t matter when you’re selling with webinars because webinars are a sales tool. A tool you can use to sell your coaching, programs, or courses…live or automated…no matter what level you’re currently at in business.

If you’re just starting, they can help you build a loyal audience (while helping you get your first paying clients).

And if you’ve been an entrepreneur for years, they can help you double your current income (or more).

Your only job? Knowing how to leverage this tool to skyrocket your sales in the next 30 days.

85 people registered [for my webinar], 26 people showed up, 5 QUALIFIED people booked!

– Adunola A.

Inside Sell More With Webinars:

This is a go-at-your-own-pace self-study course you can finish in one go. Which means, you could have your new sales-making webinar up and working for you in the next few weeks.

You’ll get instant access to everything you need…

Video Trainings

Increase your sales. While also massively improving your clarity, messaging, and marketing. Via to-the-point videos that guide you through each step of creating your own profitable webinar.

Coaching Clips

(The next best thing to live coaching)

The problem with most courses is that they teach just the theory—without showing you how to use it. But marketing principles are a LOT easier to get when you can actually see them in practice. 

That’s where these Coaching Clips come in. Learn by watching me improve my clients’ webinars on the spot (so you get the benefit of my experience at a fraction of the price). And this is how we’ll take it from theory to actual application so you can truly see HOW to make everything work for YOU. 

Plus, you’ll see Coaching Clips of entrepreneurs in various industries—so you see how this applies to you no matter what industry you’re in—as you go through breakthrough after breakthrough alongside them.

And it’ll all come together so that you’re able to create the most profitable webinar possible, in one go. 

Guidance

Get results. Without overwhelm. The Action Steps, AHA-inducing Guides, and Templates don’t leave your success to chance.

It’s as simple as this: 

Follow the steps. 
Get your webinar done in the next 30 days or less.
Make sales.

Here are the steps I'll guide you through to create the most powerful sales tool in your business

The course is broken down into 5 step-by-step modules. You get instant and lifetime access to all the video trainings, guides, action steps, and templates.

Step One

Differentiate Your Product via Your Messaging

Before you put a single bullet on a slide, you have to nail this question first…

How do you clearly communicate the value of what you do in a way that makes your audience sit up and pay attention?

I’ll show you how to make your competition completely irrelevant as you get straight answers on: How do you grab your ideal client’s attention? Why should they hire you? And why now?

P.S. Never had a paying client? That’s all the more reason you need to know how to answer these. And if you’ve gotten clients but you don’t have as many as you’d like, this module is going to help you refine your offer and attract more of them.

Plus, I’ll show you…

Step Two

Grab—and Keep—Attention Throughout Your Webinar

The RIGHT way to sequence your webinar isn’t anything you’ve ever been taught before. There’s a very specific process you need to walk clients through in order to keep them engaged and lead them to the sale, and it isn’t going to be found in any old webinar script. (Because it’s not the script that makes a profitable webinar.)

I’ll share the exact 8 steps you must guide people through if you want to cash in with your webinar — and more importantly, I’ll reveal the “why” behind each one, so you can leverage it for maximum sales.

I’ll be handing you:

Step Three

"Logic Stack" Your Way to More Sales

(This is your secret weapon that no one else is teaching!)

People buy on emotion, but they decide based on logic. Your logic stack is where sales are born — or if you get it wrong, where sales are lost.

This is the perfect blend of art and science you need to follow in order to create the belief that your offer WILL work. And it will work for THEM. This is where value meets profit…and your audience grabs their credit cards (or Paypal log-in).

You’ll get my secrets for…

Step Four

Create a Buying Experience that Maximizes Sales

This module is the Holy Grail of slide creation. Although “slide creation” is an understatement, as it’s really about creating an experience. (Not just some pretty text or pictures.)

I’ll walk you through slide by slide as I break down what to say, when to say it, and how to say it. So you hook in your audience from the second you pop open your PowerPoint. 

Follow this breakdown, and you’re not just building a webinar. You’re crafting a buying experience that takes someone from maybe not even knowing you, to becoming a happy customer, in just 60 minutes.

You’ll get access to:

Step Five

Do It Once, Enjoy the Results Forever ...with the Right Tech Setup

You’ll get my exact tool recommendations for running your webinars, both live and automated. From free options to the paid and professional software I use in my own business, you’ll get your hands on a behind-the-scenes look into the back end of a profitable webinar.

I’ll show you:

Because I want to give you everything you need to create your end-to-end, sales-maximizing webinar system, you’ll also get these three detailed bonuses to ensure that you don’t miss out on a single sale.

You’ll also get these additional Sales Booster Bonuses, for free, as soon as you join

Sales Booster

BONUS #1

"Tee-Up-the-Sale" (Pre-Webinar Emails) Master Class

When done right, the emails you send before your webinar don’t just get people to show up for the webinar.

They also create excitement for your offer before anyone even sees your webinar.

Which means? Using the pre-webinar email secrets I share in this bonus master class to make more sales for you.

This is a master class recording taken straight from one of my private coaching programs, that’ll teach you:

…And more.

(Value $300) Included in Sell More with Webinars

Sales Booster

BONUS #2

“Nudge-Off-the-Fence” (Post-Webinar Emails) Master Class

Just because someone doesn’t buy right on your webinar doesn’t mean they’re not going to buy. What will guarantee they don’t buy? Not using the post-webinar email secrets I share with you in this bonus. 

This bonus will help you set up a simple post-webinar email sequence to boost sales—even if you’re not “great at copywriting”…

…And more.

(Value $300) Included in Sell More with Webinars

Sales Booster

BONUS #3

“Double Your Sales” Fast-Action Bonus Cheatsheet

Fast-action bonuses done right can help you literally double your sales from a webinar. (That’s the actual difference I saw once I figured this out—that’s how powerful this piece can be!)

The key is creating the RIGHT fast-action bonus. Surprisingly, it has nothing to do with how valuable the bonus is or how much you give. (I had to test—and fail with—about 20 different fast-action bonuses before I got it right.)

In this PDF, I’ll explain the psychology behind a fast-action bonus that has your webinar viewers rushing to click ‘Buy’ because they don’t want to miss out.

And I’ll show you how to craft your own so that you end each webinar with your inbox full of “You’ve got a sale” notifications.

(Value $300) Included in Sell More with Webinars

This course is for you if...

It's not for you if...

Why I created this course

It’s not an overstatement to say that without webinars, I might not have this business that I love so much.

When I was starting out and struggling to convey how I was different from everyone and their mother in my super-crowded industry, how much value I had to share, and how much I cared about helping my clients, webinars gave me a way to communicate all of that. (Because I certainly wasn’t able to do so with my sub-par copywriting or marketing skills back then.)

However, as I’ve shared, it wasn’t an easy road.

Here’s the actual cost of what it took me for me to get here:

Not to mention the agony and doubt I had to go through each time I ended a webinar without making a single sale.

All because I wasted way too much time listening to all the bad webinar advice from “gurus” who have no clue what they’re talking about.

Throughout all of this, I kept thinking, “It shouldn’t be this hard.”

It shouldn’t be so hard to create something awesome that feels amazing to share, gives a ton of value, and does so while making you a ton of sales.

The good news is, it doesn’t have to be that hard for you.

It took me over 3 years and hundreds of thousands of dollars to figure out how to do it in a way that’s simple, fun, and profitable.

Now that I’ve put everything I figured out into this complete, no-fluff course, you can have your sales-making webinar up and running in 30 days or less.

A quick recap of what you’re getting (with instant and lifetime access to everything)...

Total Sell More with Webinars Value $7,400+

Total Sell More with Webinars Investment Only $747

And the truth is, I’m being really conservative about the value you’re getting. (Because I can’t stand marketers who make up sky-high values for their products just so they can sell you their skimpy $97 ebook “valued” at $100,000+.)

How so?

First, let’s talk about what can happen if you implement what I share in this course.

I’ve personally used this exact webinar system to directly make over five million dollars in sales (and that’s a very conservative count) in my business.

And it’s not just me either.

My clients (in over 30 different industries) have used this exact system to consistently make $5K, $10K, and even $70K+ every single month, sell out their launches, and generate massively profitable course sales on autopilot.

Not to mention that up until now, I’ve only shared this information with my private coaching clients, who paid $20,000+ for access to this information.

I can’t work personally with everyone I want to help. And I know my private coaching rate is not doable for everyone.

Which is why I created this course for you and packed it with this insane amount of value.

So if you’re ready, you can get started right away with the payment plan that works for you.

Click the button below to be taken to the secure order form. Once you complete the order form, you’ll get an email with your log-in information and instant access to all of the course content and bonuses.

**This course is a rare opportunity to learn one of the most profitable skills. Not to mention get access to my proven templates, scripts, and coaching recordings.

That’s why Sell More with Webinars is not for anyone who wants to just “take a look” or buy my course only to download the information and then ask for a refund. You and I both know—it takes work to build a business.

If you’re serious about getting results, join the course excited and prepared to do the work…so you can get the results! Otherwise, please keep your money and save us both some time and energy.

That’s why all sales are final and there are no refunds.**

Wins I’ve gotten: 

1) Clarity: My individual approach/system is on paper black & white now – it would take me months (best case scenario) to come up with it on my own. I didn’t even know I had inside me everything we pulled out during the program. These alone are worth the cost of the program for me. 

2) Confidence: liking or not liking something I’ve done on my own is easy. Knowing it’s good enough to move ahead from someone you totally trust business-wise is a whole different game. 

3) Marketing bits: I improved my marketing knowledge with the coaching clips over the weeks. It’s helpful not only for the business, but for any matter involving client or end user work. I haven’t become a maestro yet obviously, but believe these are the small shifts that make a huge difference. 

4) The MATERIALS: Now I have the webinar ppt, an almost ready magnet lead, and marketing material. No need to spend hours putting social media posts together – now I can just plan it with what I already have. 

And knowing it’s the right thing to do marketing wise – priceless 🙂

– Varvara M.

Total cost spent on webinar ads: $187.77.

Sales: 1 for $4000, 1 intensive for $500, 1 intensive for $700 (That’s 28:1 ROI)

– Ruby L.

My biggest win is finally understanding how to make my webinar conversational. Having a flow that walked me from the problem, why it’s a problem, how to solve it and what happens after I solve it. This was a game changer.

– Lucy M.

This was exactly what I needed in my business right now since I plan to host a webinar next month. 

It gave me so much clarification, validation and a boost of confidence, lesson after lesson, knowing that I was on the right track. I know exactly how to structure my webinar thanks to Luisa’s thorough and valuable content.

– Linda E.

Big win: webinar done! I got clearer on my communications and how to present my webinar from start to finish. 

I also feel very happy to have gotten clearer on my business goals and how I can move into expanding quicker. 

I loved that I was able to move past initial resistance and pressure and I feel much more confident in my messaging as well as offer. Loved the program!

– Cindy J.

The content and coaching inside Sell More With Webinars is all backed by my own experience with hundreds of webinars and making millions of dollars — not only in my own business but for actual clients in over thirty industries. 

In short, this stuff works.

With a webinar, your audience has the opportunity to listen to your voice, hear your story, and connect with you on a level that’s just not possible outside of a one-on-one setting.

And as your industry gets more and more saturated, a connection like that is rare. (Not to mention that having it makes a MASSIVE difference for you, your business, and your sales.)

I can’t emphasize this enough: Webinars have made the difference for me between not having a business at all and having a business that I love.

Even today, if I want to launch a new flagship product, the first place I market it is on a webinar. It’s allowed me to make sales on demand and create real financial and time freedom.

And now, my hope is for you to be able to experience this for yourself.

Consumer Testimonials: As with any business-related program, your results may vary from these consumer testimonials. The testimonials used are of actual clients and results they personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. Sell More with Webinars is not a “get rich quick scheme.” It takes time, effort, and dedication to build a successful business, and while we – and the students shown – believe this program gives you incredible and comprehensive guidance, ultimately, you do have to do the work.

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