There’s a common misconception that PDFs, emails, and social media posts are the key to building your online business.
Yes, they’re helpful at certain points in your business, BUT here’s the truth:
You can’t rely on them alone to drive sales when you’re starting out and/or have a tiny or non-existent audience.
Take the traditional PDF model of marketing. You work your butt off to get 100, maybe even 200 people to give you their email in exchange for your PDF (hustling the whole time!), and after all that, only one or two book a sales call. Which doesn’t even guarantee that they’ll end up buying from you.
Those aren’t numbers that create a healthy business, much less help it grow.
Especially when you have a small or non-existent audience, you need something that speaks to way more than one or two people out of every few hundred.
You could try an email funnel. But how do you explain what makes your program, coaching, or course different in just a few emails?
And that’s if your audience even opens those emails!
Not to mention the level of copywriting skills you need to be able to write emails that sell. (It took me about three years of practice and tens of thousands of dollars spent learning the skill before I got there.)
What about social media posts? That’s where all the buyers are anyway, right? Not exactly. Social media is designed for engagement, not selling.
Sure, you can get clients that way, but if that’s the only thing you’re relying on to build your business...you’re setting yourself up for grinding, not growing.
Plus, social media posts disappear as quickly as the newsfeed does. So even if you do produce the world’s best Instagram caption, it’s gone before the sun sets.