Discover how I've made millions using "just" emails...without having to rely on social media, pitch myself, or turn into a used-car salesman

What happened during my first coaching program sale

In November 2017, I announced my first premium group coaching program.

Within hours, I made my first sale. For $5,000.

Within the week, I’d sold out all ten spots. 


I didn’t write a single Facebook, Twitter, or Instagram post. (In fact, I’m not sure I’d even set up my Instagram back then.)

Then how’d I do it?

The same way I’ve grown my business over the past few years…

Hi, I'm Luisa Zhou

I’ve owned a 7-figure coaching/course business for over eight years. 

I can’t remember the last time I posted on Twitter.

I post when and what I want on Instagram. 

I don’t use TikTok.

And I archived my free Facebook group years ago because I didn’t want to manage it anymore. (The key being that I could choose to archive it…because my business doesn’t rely on social media.)

So how do I drive a 7-figure, and growing, online business?

By writing fun—and massively profitable—emails.

Case in point: 

That program I sold out in a week for $50,000? 

Done via just 4 emails.

(Which booked out my calendar with so many sales calls I had to open a waitlist.)

Just how profitable can emails be for your business?

Actually, we don’t have to guess. Because I’ve done the testing so you don’t have to.

In the beginning of my business, I did rely on social media.

I was on Facebook all day long, every day, giving value, answering questions, and doing allllll the “hustling.”

Social media was—and is—am amazing thing for your business. Especially when you’re starting out. 

But a few months later, even though I’d hustled my way to 6-figures, I was starting to feel the burnout.

And I knew I had to find a better option.

First, because there was no way I was going to build a business that required me to be on social media or talk to people 24/7 to make sales. (That’s not a business. That’s a job. And a horrible one at that.)

And second, because if an Instagram influencer with 2.6 million followers couldn’t sell 36 t-shirts, I wasn’t about to base my entire business—and life—on the fickleness of any social media platform. 

How does this even happen?! Well, I wasn’t about to find out for myself

Thankfully, I knew enough to know that email marketing was the smart bet. 

After all, search anything “email marketing” related and you’ll find dozens of reports by top research firms on how email marketing’s profitability crushes every other channel’s.

Plus, I wanted something that was all mine. As in, my email list. Instead of having to depend on Instagram or Facebook or TikTok. (What happens when you can’t keep up with that latest algorithm update?)

And, I loved the idea of how I could share whatever I wanted. 

Especially in the intimacy of my readers’ inboxes.


Unfortunately, it wasn’t as easy as whipping up some emails and watching the sales roll in.

In fact, when I first started trying to make sales by writing emails, no one bought from them!

Fast forward a few years. After lots of late nights poring over failed email promotions, an obsessive dose of determination, and the not-alway-cool-headed application of my engineering-honed analytical skills to each failed email, I’d completely transformed my business.

In fact, during one of my launches where I used every platform, here's how the sales broke down...

Sales via Twitter: Out of an audience of ~1K… nothing

Sales via Pinterest: Out of ~16K monthly views… nothing

Sales via Instagram: Out of an audience of ~4K…just one sale

Sales via (my back then still active) Facebook group: Out of ~15K members… less than *five* sales


Sales via email list: Out of ~15K subscribers…$700,000+ sales

(That’s not counting coaching add-ons or additional back-end course purchases either.) 

Whoa. Right?

The important takeaway being: How can you make lots of sales this way?

Here’s the thing… 

Because email marketing is still by far the best way to make sales, every (smart) company does it.

Which means that your email readers get flooded with countless emails every day. 

Think about it: How many unread emails do you have sitting in your inbox? (Just checked: 18,758. 🤭 I’m obviously not an Inbox Zero fan.)

That means that to make email work for you and your business, YOUR emails have to be the ones that your subscribers actually read.

How do you make that happen?

Why, what a great question. 😉 The answer lies in these 3 steps…

Step #1: Out-email the "crowd"

The truth is, no matter how good your emails are, your email subscribers are going to miss a few. Because they’re busy living their lives too.

Which is why one or two emails a week doesn’t cut it any more.

What does?

You’ve got to be able to send emails frequently (at least three to four times a week). And not just any emails… 

Good emails. 

Translation: The key is learning to write good emails fast

(Nowadays, it only takes me 15 to 40 minutes to write an email that’s going to make me money. And I have a lot of fun doing it too.)

Step #2: Rise above the "noise"

Not only do you have to email frequently, but your emails also have to be good. Otherwise, high-volume trash is still trash.

Translation: You’ve got to learn to write interesting emails that people want to read.

(Note that “interesting” is not the same thing as just “valuable.”)

Step #3: Love the selling...
and teach your audience to love it too

Here’s how I used to think about sales (and how most of us are taught to think about it too)…

You have to give lots and lots and lots of “value” for free first.

Then, occasionally, you can sell something. But only once in a while.

And you should feel guilty about it the whole time.

Can we agree that that is a horrible way to live? Especially when your business literally depends on making sales?

Here’s how I reframed it:

Translation: Making sales via email can be the most fun, enjoyable, and profitable part of your business.

How do you do that? I’ll show you.

Can it really be this "simple?"

Nowadays, here’s how I make 7-figures in sales per year:

I write emails

I send them out

I get sales notifications. 

Plus, people send me emails like this…

Personal information blurred out. I get responses like this a lot!
From people who love my sales emails. And want to buy.

And I have email open rates like this…

This is from a week when I sent 27 sales emails.
And my email open rate is still twice as high as the industry average.
Because *gasp* I’m good at this! (Kind of important…because I want to help you become this good too.)

Simple enough?

Let's not confuse "simple" with "easy" though.

Because it definitely wasn’t easy figuring out how to sell via email.

But once I did, life got so much better. 

I was able to spend more time on the things I actually wanted to do…

Like teaching.

Creating more best-in-class courses.

Making a massive impact.

And writing awesome emails…that are fun, enjoyable, and massively profitable.

Honestly, that’s how sales should be.

My mission is to help more people like you and me—who have something amazing and useful to share and want to share it in a way that feels good—do just that…

Share it. While getting paid what you deserve.

That’s why I put everything I now do into a comprehensive course, which takes you behind-the-scenes of my unique process for creating enjoyable and profitable sales emails quickly and effortlessly. (And dare I say, have fun while doing it too?)

No more guilt, embarrassment, or salesyness.

Just having fun, speaking from your heart, and being paid to do it.


Follow along as I take you behind-the-scenes of my—as of the creation of this course—most profitable sales email sequence to date.

Watch me plan the sequence and write every email from scratch. Along the way, I’ll explain the details behind every “secret,” tip, and technique I use so that you too can start selling out all your offers. With fun and ease.

By the end of course? You’ll know how to do all this for yourself. To sell out every one of your coaching programs and/or courses.

In this course, I'll walk you through all 3 phases of my Sold Out Sales Emails framework

After the Planning phase, we’re done with theory. In the Pre-Sale and Promotion phases, you’ll learn by watching me actually do. As in, write—in real time—all of my emails. While explaining to you every tip, tactic, and technique I know. Including…

You'll also get instant access to these bonuses

Bonus #1

My $50,000 Email Sequence

Remember the emails I mentioned at the beginning of this page? 

Get the actual 4 emails that sold out my first premium group coaching offer—and made $50,000—in 4 days.

I’ve also included my personal notes for each email, sharing why I did what I did, and why the email sequence worked so well.

Bonus #2

My 7-Figure Email Strategy

This is a special audio I recorded just for this course that reveals never-before-shared details behind how I’m able to make 7-figures a year via emails alone.

A few of the things you’ll learn:

And last but definitely not least, you’ll also learn in the audio about…

My 7-Figure Via Emails Strategy Breakdown

(This part starts 26 minutes in)

Frankly, as you can probably tell, what I share in this audio alone is worth the price of the course. And up until now, I’ve only shared it with my $100,000+ private coaching clients. 
Bonus #3

Three Email Makeover Coaching Clips

In this course, you’ll see me plan and write each sales email from scratch. That is already invaluable for seeing how to actually apply everything I teach you in the course.

What’s more, I also recorded me re-writing three students’ sales emails and coached through what I would change and why.

It’ll give you a different—and equally valuable—take on how to use everything we talk about in this course to get the best effects. (You’re very likely making some of the same mistakes I cover in these Makeovers, and seeing me talk through them for someone else’s emails will show you what to do…and not do.)

Nowadays, I rarely offer private consultations. And even when I do, I charge five- to six-figures, or more. This is the next best thing to getting my personal feedback. At not even a fraction of the price.

You get instant and lifetime access to
everything in the course:

If you want all this, it’s super simple.

Click the button below and you’ll be taken to the secure order form. Once you complete that form, you’ll get an email with your log-in information and instant access to all of the course content.

That includes:

5 To-the-Point video lessons, with downloadable videos, slides, and transcripts so you can use this course whenever you want, wherever you want.

Insider Briefing PDF’s containing my own detailed analysis of every email from my most profitable promotion (as of the creation of this course). These contain my no-holds-barred breakdown of all the sales secrets I used to generate tens of thousands of dollars with just thirteen sales emails.
19 Real-Time Video Recordings of me writing each email from scratch—as I talk you through my thoughts, what I’m doing, why I’m doing it, and various other coaching tips along the way.

All Three Sales Booster Bonuses:

You’ll have everything in this course plus future updates forever.

What’s more, when I put together this course, I wanted to give you everything you needed to make selling via email fun, enjoyable, fast, and massively profitable for you too.

So here’s how I thought about it...

If you were to hire someone to write your sales emails for you, that would cost you at least a few thousand dollars for a single email sequence (which is usually about 10 emails). 

So you’re out thousands of dollars with no guarantee you have sales emails that will actually sell out your product. (Have you noticed that most outsourced emails tend to sound the same? Because the copywriter doesn’t understand you, how you talk, your audience, or your product. And they don’t have that much actual experience so they’re using the tired templates they got in that one copywriting course they took before you hired them.)

Or, if you were to write a sales emails sequence on your own, and you’re anything like I was…

It might take you weeks of putting everything else on hold to write just a few emails. While feeling guilty and salesy. And hoping you’ve given enough valuable content for free to earn a few sales (and not have too many haters).

Not to mention that if your emails aren’t good (which my first few definitely weren’t)…

You’re left wondering where you went wrong and if you’re actually cut out to create the business, impact, income, and life you want. 

While deep down knowing that your coaching or course offer is so damn good. 

If only you could get people to understand how good it is.

What's left?

Well, you could do the hard way, like I did. It took me years of studying the top copywriters in the world, writing hundreds of my own emails, and good ol’ trial-and-error to figure it out. 

All while feeling guilty about daring to sell… while also resenting the fact that no one seemed to be getting how life-changing my products could be for them.

Or, you can get everything you need in Sold Out Sales Emails.

Where a sale or two using your soon-to-be sold out sales emails will recoup your investment. 

And the sales emails, skills, and sales you’ll have after that — hopefully for a long, long time to come — will all be pure profit.

AND, just as importantly, you’ll also learn to transform the way you sell… 

…So that your sales content is even better than other people’s free content

…So that your audience loves it when you sell and wants you to sell more

…So that you make way more sales, with ease. And without guilt, embarrassment, or salesyness 

Want all of that, handed to you on a proven, beautiful, and easy-to-use platter?

Choose your preferred payment option below to be whisked to the secure order form. As soon as you complete that form, you’ll get an email with your log-in information and instant access to all of the course content and bonuses. 

One final note before you purchase:
All sales are final.

***Because you get instant access to my actual Sale Emails, Insider Briefings, Top Strategies, and Recordings, laid out in detail for you as soon as you enroll, there are no refunds and all sales are final.***

If you want all of this, click the order button of your choosing below: 

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As with all of my courses, Sold Out Sales Emails comes with… 

This is not a guarantee about the results you’ll get. Because only you can guarantee your results. Via your faith, commitment, and work ethic.

It’s also not a guarantee about your satisfaction or happiness with the course. While my goal is your surprise and delight at the quality and results you’ll get from this course, the truth is, only you can truly decide your satisfaction and happiness. 

(If you have any questions we can help with as you’re deciding, please email us at [email protected] and we’ll get back to you with an honest answer — even if it means that the course isn’t a fit — asap.)

So what can I guarantee?

I can guarantee what you’ll get in the course:

Real (as in what I actually do, not what I think should work), detailed, and proven teachings. 

Because what I teach is the result of my own experience running for over eight years, helping thousands of people in countless industries, and generating millions of dollars in sales. 

I don’t just teach you the theory. Or give you a few lessons that leave you wanting, and wondering, more.

I share what I know works. Because it’s what I actually do in my own business.

And that’s why I created this course.

After I personally figured out—after years of testing, expensive trial-and-error, and practice—how to do what I teach you in this course, I created it so that you can skip all that for yourself and focus on the “good stuff.” 

That’s the Luisa Zhou Guarantee: Proven. Thorough. Real.

If that’s what you’re looking for, I’d love to see you inside:

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6 payments of


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1 payment of


Please note: As with any business-related program, your results may vary from those listed. Testimonials used are of my own results or the results actual clients personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. "Sold Out Sales Emails" is not a "get rich quick scheme." It takes time, effort, and dedication to build a successful business, and while we - and our students - believe this program gives you incredible and comprehensive guidance, ultimately, you do have to do the work.


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