Sold Out Sales Emails

Want to know how I’ve sold out every course and coaching package in the past 4 years... without having to hustle on social media, "pitch" myself, or beg people to buy?

As Featured in Forbes, Business Insider
Entrepreneur Magazine, The Huffington Post, Inc.

How I sold out my first premium group coaching program

In November 2017, I announced my first premium group coaching program.

Within hours, I made my first sale. For $5,000.

Within the week, I’d sold out all ten spots. And made $50,000.

I didn’t write a single Facebook, Twitter, or Instagram post. (In fact, I’m not sure I’d even set up my Instagram account back then.)

So how’d I do it?

The same way I’ve grown my business over the past few years...

Hi, I'm Luisa Zhou.

As of my creating this page…

I’ve owned a 7-figure education business for over six years. 

I can’t remember the last time I posted on Twitter.

I post when and what I want on Instagram.

And I archived my free Facebook group over a year ago because I didn’t want to manage it anymore. (The key point being that I could archive it...because my business doesn’t rely on social media.)

So how do I drive a 7-figures, and growing, online business?

By writing fun—and massively profitable—emails.

Case in point: That program I sold out in a week for $50,000? 

Done via just 4 emails.

(Which booked out my calendar with so many sales calls I had to open a waitlist.)

Just how profitable can emails be for your business?

Actually, I can tell you. Because I’ve already done the “testing” for you. 

In the beginning of my business, I did rely on social media.

I was in Facebook groups all day long, every day, giving value, answering questions, and doing allllll the “hustling.”

Now, let’s be clear. Social media was—and is—am amazing thing for your business. Especially when you're starting out. 

But, a few months later, even though I’d hustled my way to 6-figures, I was starting to feel the burnout.

And I knew I had to find a better option. 

First, because there was no way I was going to build a business that required me to be on social media or talk to people 24/7 to make sales. (That’s not a business. That’s a job. And a horrible one at that.)

And second, because if an Instagram influencer with 2.6 million followers couldn’t sell 36 t-shirts, I wasn’t about to base my entire business—and life—on the fickleness of any social media platform. 

How does this even happen?! Well, I wasn’t about to find out for myself

Thankfully, I knew enough to know that email marketing was the smart bet. 

After all, google anything “email marketing” related and you’ll find dozens of reports by top research firms on how email marketing’s profitability crushes every other channel’s.

Plus, I wanted something that was all mine. As in, my email list. Instead of having to share with Instagram or Facebook.

And, I loved the idea of how I could share whatever I wanted in the relative privacy of my readers’ inboxes.


Unfortunately, it wasn’t as easy as whipping up some emails and watching the sales roll in.

In fact, when I first started trying to make sales via my emails, no one bought from them!

Fast forward a few years. After lots of late nights poring over failed email promotions, an obsessive dose of determination, and the not-alway-cool-headed application of my engineering-honed analytical skills to each failed email, I’d completely transformed my business.

In fact, during one of my last live launches, here’s how the sales stats broke down…

Sales via Instagram: Out of an audience of ~4K...$0 sales

Sales via Pinterest: Out of ~16K monthly views...$0 sales

Sales via Twitter: Out of an audience of ~1K...$0 sales

Sales via (my back then still active) Facebook group: Out of ~15K members…$0 sales


Sales via email list: Out of ~15K subscribers...$700,000+ sales

(That's not counting coaching add-ons or additional back-end course purchases either.) 

Whoa. Right?

So how can you make lots of sales this way?

Here’s the thing…

Because email marketing is still by far the best way to make sales, every (smart) company does it.

Which means that your email readers get flooded with countless emails every day. 

Think about it: How many unread emails do you have sitting in your inbox? (Just checked: 18,758. 🤭 I’m obviously not an Inbox Zero fan.)

That means that to make email work for you and your business, YOUR emails have to be the ones that your subscribers actually read.

How do you make that happen?

Why, what a great question. 😉 The answer lies in these 3 steps...

Step #1: Out-email the “crowd”

The truth is, no matter how good your emails are, your email subscribers are going to miss a few. Because they’re busy living their lives too.

So one email a week (or less) doesn’t cut it any more.

What does cut it?

You’ve got to be able to send emails frequently (we’re talking at least three to four times a week). And not just any emails. Good emails. (More on this in a bit.) 

Translation: You’ve got to learn to write good emails fast. 

(Nowadays, it only takes me 15 to 40 minutes to write an email. And I have a lot of fun doing it too.)

Step #2: Rise above the “noise”

Not only do you have to email frequently, but your emails also have to be good. Otherwise, high-volume trash is still trash.

Translation: You’ve got to learn to write fun emails that people want to read.

(Note that “fun” is not the same thing as just “valuable.”)

Step #3: Love the selling...
and teach your audience to love it too

Here’s how I used to think about sales (and how most of us are taught to think about it too)...

You have to give lots and lots and lots of “valuable” content for free first.

Then, occasionally, you can sell something. But only once in a while.

And you should feel guilty about it the whole time.

Can we agree that that is a horrible way to live? Especially when your business literally depends on making sales?

So here’s how I reframed it:

  • Why not make selling fun since it’s something you have to do anyways?
  • Why not figure out a way to make it enjoyable...for both you and your audience?
  • And why not make it so fun and enjoyable that your sales content is even better than your regular free content? So that your audience actually looks forward to being sold to. And buying from you.

Translation: You’ve got to learn to make your sales emails even better than your regular emails.

How do you do that? I’ll show you.

Can it really be this “simple?”

Nowadays, here’s how I make 7-figures in sales per year:

I write emails

I send them out

I get sales notifications. 

Plus, people send me emails like this…

Personal information blurred out. I get responses like this a lot!
From people who love my sales emails. And want to buy.

And I have email open rates like this…

This is from a week when I sent 27 sales emails.
And my email open rate is still twice as high as the industry average.
Because *gasp* I'm good at this! (Kind of important when I'm wanting to teach you too)

Simple enough?

Let’s not confuse “simple” with “easy” though.

Because it definitely wasn’t easy figuring out how to transition from selling via social media hustling to selling via email.

But once I did, life got so much better.

I was able to spend more time on the things I actually wanted to do.

Like teaching.

Creating more best-in-class courses.

Making a massive impact.

And writing awesome emails...that are fun, enjoyable, and massively profitable.

Honestly, that’s how sales should be.

My mission is to help more people like you and me—who have something amazing and useful to share and want to share it in a way that feels good—do just that…

Share it. While getting paid what you deserve.

That’s why I put everything I now do into a comprehensive course, which takes you behind-the-scenes of my unique process for creating enjoyable and profitable sales emails quickly and effortlessly. (And dare I say, have fun while doing it too?)

No more guilt, embarrassment, or salesyness.

Just having fun, speaking from your heart, and being paid to do it.


Sold Out Sales Emails

Follow along as I take you behind-the-scenes of my—as of the creation of this course—most profitable sales email sequence to date.

Watch me plan the sequence and write every email from scratch. Along the way, I’ll explain the details behind every “secret,” tip, and technique I use so that you too can start selling out all your offers. With fun and ease.

By the end of course? You’ll know how to do all this for yourself. To sell out every one of your coaching programs and/or courses.

In this course, I’ll walk you through all 3 phases of my Sold Out Sales Emails framework: 

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  • How to teach your audience to want your product. (A common—and fatal—mistake is assuming that your audience will want your product! This is one of my 3 secrets to “Money-Making Messaging,” which ensures that I sell out every product I want to create, without having to do market research or sell the same things that everyone else sells)
  • My Product Pyramid technique for easily explaining how my product is different and a must-buy...without being salesy or pushy. (This is what has my email subscribers saying, “Your email was so good! I just bought. Didn’t even have to think about it.” With this technique, your email buyers will be saying that too.)
  • The 3 W’s to Can’t-Look-Away sales content that has your email subscribers opening every one of your emails. (This is why my sales email open rates are double the industry average! In fact, after using these, your subscribers will thank you for your sales emails and tell you how much they look forward to them!)
  • My 3P Process for planning a sold out sales sequence in less than 30 minutes. (This is the exact process I’ve used to sell out every single coaching program and course I’ve ever offered.)
  • The proven Sold Out Sales Email Formula that I use in every one of my sales emails. (This includes the massive AHA it took me 2 years to figure out, that had me doubling my sales from every promotion afterwards.)

After the Planning phase, we’re done with theory. In the Pre-Sale and Promotion phases, you’ll learn by watching me actually do. As in, write—in real time—all of my emails. While explaining to you every tip, tactic, and technique I know. Including…

Pre-sale emails
  • How I come up with the must-read-further statement at the start of each email that stops my readers in their tracks...and ensures that they read everything I have to say. (This is a key element to emails that your readers love to read. I’ll show you my best tips for knocking it out of the park every time. Including a brilliant strategy I picked up from screenwriting legend Aaron Sorkin. Pre-Sale Email Three)
  • The fine line between sharing enough detail to be interesting while not sharing so much it’s boring. (This is a critical mistake that most emails make. Not enough detail and you’re going to lose your audience because you don’t connect. Too much detail and you’ll lose your audience too...because they don’t care! Pre-Sale Emails One, Two, Four, Six)
  • My personal writing “quirks” that have my readers feeling like they know me better than any grand-standing, lavish-lifestyle photos, or surface-level branding can accomplish. (This is how I’m able to connect deeply with my readers—which is a must before people will buy from you—while maintaining my privacy and without having to share every aspect of my personal life. Pre-Sale Emails One, Three)
  • How I’m able to seamlessly transition from any anecdote, example, or story to the point I want to make in each email. (This is how I’m able to consistently create must-read emails quickly and effortlessly. If you want to make lots of sales while spending less than an hour a day writing your emails, you must master this skill too. Pre-Sale Emails One, Two, Three, Four, Six)
  • How to start creating desire for your product before you even sell it. (This is how I get my audience excited about a product before I even start promoting it. So that when I do open enrollment, people often buy right away. No more of the usual wondering, “Am I going to make any sales?” because people are waiting until the last minute to buy. Pre-Sale Emails Three, Four, Six)
  • The foolproof technique I use to build trust in what I’m saying. (This is essential before you can sell anything. Otherwise your audience won’t believe you about why they should want your product and why it’s so great! When done wrong, you’ll come across as a snake-oil salesman. When done right—which is easy to do if you know how—it’ll help you sell out every one of your products. Pre-Sale Emails Five, Six)
Sales emails
  • How I give “value” in a sales email while also ensuring that that value actually helps me make more sales. (This is a key reason my readers look forward to my sales emails even more than my regular emails. AND buy my products at rates significantly higher than the industry average. Promotion Emails Two, Four, Twelve, Thirteen)
  • The number one mistake most sales emails make when talking about the product (Making this mistake will have your readers’ eyes glazing over and definitely not buying from you. Conversely, doing this right—which isn’t hard—will have your readers feeling like your product is massively valuable and desirable. Promotion Email Six, Twelve)
  • How I talk about the things I want to talk about while ensuring that I’m still connecting with my readers and driving sales (This makes it a lot more fun and fast to write your emails. While ensuring they’re also unique and interesting to your readers. Which ultimately helps you make a lot more sales. Promotion Emails One, Three, Seven, Eight, Eleven, Twelve)
  • My favorite way to invite people to purchase my course or coaching program, without being salesy, needy, or pushy. (My stance has always been: “I’ve got something awesome. I think it can help you. If you want it, here it is.” Multiple millions in sales later, it seems to have worked pretty well and connected with my audience. I’ll teach you how to sell from that place of confidence and mutual benefit too. Promotion Emails One, Two, Nine, Eleven)
  • The easiest way to save time on your sales emails, while ensuring that your sales continue to increase. (Strategically re-using writing from my sales page cuts down the time it takes me to write my sales emails by at least 20%. I’ll show you which parts you should reuse and which parts you shouldn’t. Promotion Emails Two, Nine, Ten, Eleven, Twelve, Thirteen)
  • The most powerful—and profitable—way to share your product, why you created it, and why it’s so unique and effective. (Once I started including this in my emails, my sales doubled. This goes way beyond just talking about the “results.” And is frankly something I discovered for myself and haven’t seen anyone else talk about. Promotion Emails Three, Six, Ten)
  • How to demonstrate to your readers that they need your product without resorting to salesy clichés—that don’t work—like “telling” them about their problems and how they’re feeling. (You know what I’m talking about: Statements like, “You’re frustrated because…” EW! That’s frankly, rude and patronizing. If someone says that to me, I’m much more likely to not buy. Do this instead and have your readers responding with, “I needed to hear this. Thank you!” And, oh yeah…“Just bought! I’m so excited!” Promotion Emails Six, Seven)
  • My number one “stealth sale” technique for driving sales that has nothing to do with “digging into the pain” or “painting the dream”...and is in fact way more profitable and enjoyable (I now use this for every promotion and sales page I write. Because it’s so darn profitable...while being interesting, fun, and non-salesy. Promotion Emails Three, Nine)

You’ll also get instant access to these Bonuses

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Bonus #1

My $50,000 Email Sequence

Remember the emails I mentioned at the beginning of this page? 

Get the actual 4 emails that sold out my first premium group coaching offer—and made $50,000—in 4 days.

I’ve also included my personal notes for each email, sharing why I did what I did, and why the email sequence worked so well. 

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Bonus #2

My 7-Figure Email Strategy

This is a special audio I recorded just for this course that reveals never-before-shared details behind how I’m able to make 7-figures a year via emails alone.

A few of the things you’ll learn:

  • How I come up with my seemingly-endless stream of ideas for sales emails
  • The perfect length for a sales email (2 minutes in)
  • How I got so good at writing sales emails (because as a former engineer, I definitely wasn’t born with this talent) (4 minutes in)
  • My philosophy on email unsubscribes (and what stats are normal) (8 minutes in)
  • How I became so fast at writing (take it from someone who used to spend three hours staring at a blank screen, not knowing what to say...this is a skill anyone can learn) (11 minutes in)
  • How I maintain my confidence and energy during a promotion (14 minutes in)
  • The only difference that matters between selling coaching and courses via email (having sold millions of both, I’ve got some seriously results-backed experience) (20 minutes in)

And last but definitely not least, you’ll also learn in the audio about…

My 7-Figures Via Emails Strategy Breakdown

(This part starts 26 minutes in)

  • How often I sell something—and how to figure out the best rhythm for yourself
  • My current product line-up and how often I promote each product to keep it “fresh”
  • What I did to keep my sales emails interesting even when I sold one coaching program every day for a year
  • An overview of how I developed my current product suite and gradually transitioned from selling coaching to selling courses (most coaches struggle to make this transition successfully...I’ll tell you why and how I overcame it)
  • My Price Rotation strategy for maximizing sales (I discovered this by accident and have never seen anyone else talk about it)
  • My philosophy on using price discounts to sell (which I developed after testing various different discounts, prices, and purchase incentive strategies)

Frankly, as you can probably tell, what I share in this audio alone is worth the price of the course. And up until now, I’ve only shared it with my $100,000+ private coaching clients. 

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Bonus #3

Three Email Makeover Coaching Clips

In this course, you’ll see me plan and write each sales email from scratch. That is already invaluable for seeing how to actually apply everything I teach you in the course.

What’s more, I also recorded me re-writing three students’ sales emails and coached through what I would change and why.

It’ll give you a different—and equally valuable—take on how to use everything we talk about in this course to get the best effects. (You’re very likely making some of the same mistakes I cover in these Makeovers, and seeing me talk through them for someone else’s emails will show you what to do...and not do.)

Nowadays, I rarely offer private consultations. And even when I do, I charge six-figures or more. This is the next best thing to getting my personal feedback. At not even a fraction of the price.

You get instant and lifetime access to everything in the course:

If you want all this, it's super simple.

Click the button below and you'll be taken to the secure order form. Once you complete that form, you’ll get an email with your log-in information and instant access to all of the course content.

That includes:

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5 To-the-Point video lessons, with downloadable videos, slides, and transcripts so you can use this course whenever you want, wherever you want

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Insider Briefing PDF’s containing my own detailed analysis of every email from my most profitable promotion (as of the creation of this course). These contain my no-holds-barred breakdown of all the sales secrets I used to generate tens of thousands of dollars with just thirteen sales emails.

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19 Real-Time Video Recordings of me writing each email from scratch—as I talk you through my thoughts, what I’m doing, why I’m doing it, and various other coaching tips along the way

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All three Sales Booster Bonuses:

  • Bonus #1: My $50,000 Email Sequence
  • Bonus #2: My 7-Figure Email Strategy
  • Bonus #3: Three Email Makeover Coaching Clips

You’ll have everything in this course plus future updates forever.

What’s more, when I put together this course, I wanted to give you everything you needed to make selling via email fun, enjoyable, fast, and massively profitable for you too.

So here’s how I thought about it...

If you were to hire someone to write your sales emails for you, that would cost you at least a few thousand dollars for a single email sequence (which is usually about 10 emails). 

So you’re out thousands of dollars with no guarantee you have sales emails that will actually sell out your product. (Have you noticed that most outsourced emails tend to sound the same? Because the copywriter doesn’t understand you, how you talk, your audience, or your product. That’s not how you get noticed...or make sales.)

Or, if you were to write a sales emails sequence on your own, and you’re anything like I was…

It might take you weeks of putting everything else on hold to write just a few emails. While feeling guilty and salesy. And hoping you’ve given enough valuable content for free to earn a few sales (and not have too many haters).

Not to mention that if your emails are not any good (which my first few definitely weren’t)…

You’re left wondering where you went wrong and if you’re actually cut out to create the business, impact, income, and life you want. While deep down knowing that your coaching or course offer is so damn good. If only you could get people to understand how good and valuable it is.

So what's left?

Well, you could do the hard way, like I did. It took me years of studying the top copywriters in the world, writing hundreds of my own emails, and good ol’ trial-and-error to figure it out. All while feeling guilty about daring to sell...while also resenting the fact that no one seemed to be getting how life-changing my products could be for them.

Or, you can get everything you need in Sold Out Sales Emails. Where a sale or two using your soon-to-be sold out sales emails will recoup your investment. And the sales emails, skills, and sales you’ll have after that -- hopefully for a long, long time to come -- will all be pure profit.

AND, just as importantly, you’ll also learn to transform the way you sell... 

...So that your sales content is even better than your regular free content

...So that your audience loves it when you sell and wants you to sell more

...So that you make way more sales, with ease. And without guilt, begging, embarrassment, or salesyness

Want all of that, handed to you on a proven, beautiful, and easy-to-use platter?

Choose your preferred payment option below to be whisked to the secure order form. As soon as you complete that form, you’ll get an email with your log-in information and instant access to all of the course content and bonuses.

One final note before you purchase:
All sales are final.

***Because you get instant access to my actual Sale Emails, Insider Briefings, Top Strategies, and Recordings, laid out in detail for you as soon as you enroll, there are no refunds and all sales are final.***

If you want all of this, click the order button of your choosing below:

Sold Out Sales Emails

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As with all of my courses, Sold Out Sales Emails comes with... 

The Luisa Zhou Guarantee

This is not a guarantee about the results you’ll get. Because only you can guarantee your results. Via your faith, commitment, and work ethic.

It’s also not a guarantee about your satisfaction or happiness with the course. While my goal is your surprise and delight at the quality and results you'll get from this course, the truth is, only you can truly decide your satisfaction and happiness. 

(If you have any questions we can help with as you’re deciding, please email us at [email protected] and we’ll get back to you with an honest answer -- even if it means that the course isn’t a fit -- asap.)

So what can I guarantee?

I can guarantee what you’ll get in the course:

Real (as in, what I actually do, not what I think should work), detailed, and proven teachings. 

Because what I teach is the result of my own experience running for over seven years, helping thousands of students in countless industries, and generating millions of dollars in sales. 

I don’t just teach you the theory. Or give you a few lessons that leave you wanting, and wondering, more.

I share what I know works. Because it’s what I actually do in my own business.

And that’s why I created this course.

After I personally figured out -- after years of testing, expensive trial-and-error, and practice -- how to do what I teach you in this course, I created it so that you can skip all that for yourself and focus on the “good stuff.” 

That’s the Luisa Zhou Guarantee: Proven. Thorough. Real.

If that’s what you’re looking for, I’d love to see you inside:

Sold Out Sales Emails

Payment Plan

Get instant access for just

6 payments of



Pay in Full & Save

Save by paying in full

1 payment of


Secure Payments with major credit cards

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Please note: As with any business-related program, your results may vary from those listed. Testimonials used are of my own results or the results actual clients personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. "Sold Out Sales Emails" is not a "get rich quick scheme." It takes time, effort, and dedication to build a successful business, and while we - and our students - believe this program gives you incredible and comprehensive guidance, ultimately, you do have to do the work.