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26 Online Marketing Strategies to Grow Your Business [2023]

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What are the most effective online marketing strategies in 2023?

Today, you get the ultimate digital marketing strategy, according to online marketing experts. 

You’ll learn:

  • 26 online marketing methods that you can’t miss in 2023.
  • The strategies that experts like Selena Soo, Brian Dean, and Sue B. Zimmerman swear by. 
  • And so much more. 

Ready to learn more? Let’s go. 

Social media marketing in 2023

Paid advertising in 2023

Video marketing in 2023

Content marketing in 2023

Webinar marketing in 2023

Email marketing in 2023

Sales and conversion strategies in 2023

Bonus: Hit your goals faster

What is an online marketing strategy? 

An online marketing strategy is essentially a strategy that helps you get in front of your audience online. And by optimizing that strategy, you catch their attention and convert them into customers. 

Maybe you sometimes feel like there’s so much you need to know about online marketing to even get started?

The thing is:

Your marketing plan can be much simpler than you might think.

You see, you probably don’t need all the online marketing strategies out there. I built my business to seven figures in my first year in business and guess what? I only used one platform, Facebook, to market my business (Facebook ads, email marketing, webinars, and Facebook groups). 

But before we talk about what strategy is best for you, let’s take a look at how you can attract customers online.

How do you attract customers online? 

Look: Attracting customers online isn’t magic. 

The biggest mistake business owners make is to not research their audience. They fail to understand how to speak to them or even how to find them.

And subsequently, they don’t get customers online.

Customers are pretty much everywhere you look. Facebook, Instagram, YouTube, Google… But you need to choose the right platforms for your audience. 

For example, when I started my first online business, I had noticed that my audience (small businesses who needed digital advertising services) were hanging out in Facebook groups.

So that’s where I marketed my services.

And then I continued using just Facebook (Facebook groups, livestreams, and Facebook ads). 

Today, I market on many more platforms, but I always make sure they’re platforms my audience actually use. So I’m not active on Reddit, but I am active on Instagram. 

If you haven’t done so already, sit down and speak to a few clients before you choose your marketing strategies. 

Understand why they want to buy from you.

That’s key to attracting clients online. 

What are the best online marketing strategies for small businesses?

Setting up an online marketing strategy comes down to a few things: consistency and focus.

Yes, you need to choose online marketing strategies that work for your audience. For example, if they’re on a platform like Instagram, you shouldn’t market on LinkedIn. In other words, you need to know your audience and where they are online. 

You should also think about where you are in your business right now. If you’re just starting out, working on long-term strategies like search engine optimization and content marketing doesn’t make much sense.

In that case, you’ll want to focus on strategies that bring you clients right now (which usually is marketing yourself in online groups where you can directly speak to your audience). 

But if you’re further ahead, organic strategies like digital advertising and SEO come into play.

Apart from that, what it comes down to is how consistent you are with your strategy. And how focused you are — if you’re spreading yourself thin on multiple platforms, you won’t come far. 

Here below, you get the strategies that are working right now, along with recommendations for the stage you’re at right now. 

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1) Social media marketing in 2023

How can you use social media to get clients? 

When I first started my business, I used social media, and Facebook specifically, as my only marketing strategy. In 4 months, my business became a 6-figure side business.  

Now, there’s a right and a wrong way to use social media. And here below, you learn how to use it.

How to use social media

To succeed on social media you don’t need a crazy viral marketing campaign. (Take it from someone who has never gone viral, but who has built a multiple-7-figure business with social media.)

You also don’t need to chase the next shiny diamond. (Like Clubhouse or TikTok.)

Choose one platform that you think will work for you (aka. your audience hangs out on).

Then test it for a few weeks. If it doesn’t work, choose another one. But if it does work and you find your audience there, double down on it.  

When I start using a new social media platform, I put all my energy on learning what makes my audience tick on that platform.

So, when I started using Facebook, I studied popular Facebook posts to see what they did and I didn’t do. 

And when I, years later, decided to use Instagram, I studied what accounts that I enjoyed were doing (like Kim Kardashian’s, Anastasia Brow Bar’s, and JLo’s).

That’s how I figured out what posts I wanted to publish.

And I went from getting no likes or comments…

Social media post example

…To highly engaged posts by testing and tweaking. 

Facebook post example

There’s no secret bullet. But there are a few foundations to keep in mind. Read on for them and my two platform tips: Instagram and Pinterest. 

Tip #1: Stand out by knowing your audience 

You know how it is:

Social media is getting so competitive it’s hard to get anyone to notice you. What worked a few years ago doesn’t necessarily work today. 

Eugen Schwartz, one of the most successful copywriters in the world, calls this the five levels of sophistication for a market.

The thing is: 

When things get more competitive, you can’t just throw up something and hope it’ll stick. 

Instead, the solution to standing out is simple. 

You need to know your audience. 

Here’s how to get to know them: 

Go to the social platform they’re hanging out on (like Reddit or Facebook) and ask them to sign up for a quick call with you. That’s when you interview them to understand exactly why they want to buy your services. 

Here’s how one of my students used this:

Market research post

Tip #2: Consistently post quality content 

Social media will only work if you post the right type of content. THAT’s how you get people’s attention. 

You see, by posting consistent, quality content, you build up a loyal following.

When I started my business, I didn’t go into Facebook groups once every two weeks.

Instead, I was there every day. I answered questions, commented, and shared my own posts.

I didn’t get any engagement upfront. But as I continued doing this consistently, people couldn’t help but notice me. 

And soon enough, I had my first paying client.

Even today, I consistently post on my social media, write blog posts, and send emails. 

Instagram post example
Example: One of my Instagram posts.

My rules for engaging social media content are:

  • Post content that helps people interact socially with each other. For example: Ask people about their interests. 
  • Post informative content. For example: Ask specific questions. 
  • Entertain people. For example: Share fun quizzes and facts. 
  • Share your opinions. For example: Ask a question to get people’s opinions on a topical question.

For tips on the types of posts to create, check this social media length guide

Tip #3: Use Instagram for high engagement 

Platforms like Facebook still work great (and is one of my favorite platforms to get new clients). But there’s one platform that gets a ton of engagement. What platform is it? 


You see, 42% of Instagram users use it every day. 200 million Instagram users visit at least one business profile every day. 

Features like Instagram Live and Instagram TV make Instagram a great place to engage your audience. 

A great way to use these features?

Use this quick script to create your Instagram posts: 

“Did you know that ___? (Insert curiosity-evoking fact about your services, such as “you only need 30 minutes a day to get abs”)

I have used this strategy___. (Insert either your own or a client story about how you’ve gotten specific results)

The strategy is___. (Insert a specific, but quick, strategy that helps people get one specific result)

Want to learn more? Go to this link to ___. (Insert a call to action, like asking people to sign up for a call with you)”

Several of my clients have picked up their own clients on Instagram. For example, my client Cristina was able to get one of her first clients from Instagram. 

Cristina cantu client example

Take it from THE Instagram expert, Sue Zimmerman. 

Expert Tip: Sue B. Zimmerman

Sue Zimmerman headshot

“In order to attract lots of targeted followers and convert them to paying customers on Instagram, you need to show up consistently with content in all 4 of my Neighborhoods: The Feed, Stories, IGTV + Live.

When you show that you are the go-to authority in your industry in each neighborhood you will build brand awareness faster, stay top of mind and reach your target audience easier. Be aware of sharing content in the format that is most native to that neighborhood. 

Finally, don’t forget that there is a real person behind the follower. I believe that it’s the real conversations that lead to opportunities on Instagram. Focus on your engagement strategy; like, follow, comment and direct message with others on the platform for continued growth and impact.” 

Who is Sue?

Sue B. Zimmerman is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach who has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs”, The Top 50 Social Media Marketing Influencers by TopRank Marketing, and Top Female Business Influencers of 2019 by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Read more about Sue here. 

Tip #4: Pinterest is growing fast

Pinterest is another platform with a lot of potential right now. Why Pinterest? Because Pinterest is still an “up-and-coming” platform that lets you build your audience fast. And this doesn’t just apply to visual brands. 

As a service-based business, you can get people to your blog and other pages with the help of Pinterest. 

Now, Pinterest isn’t exactly a social media platform. It’s also a search engine because people use it to search for things. At the same time, people can interact with each other, which makes it a mix between social media and search engine.

Here’s how I use Pinterest to drive people to my content.

Pinterest overview

Need a Pinterest checklist to get started? Here you go.

Step 1: Start creating pins with an image editor (you can use Canva, which has a Pinterest template). 

Pinterest template

Step 2: Create a couple of boards to your Pinterest account. These should be relevant to your services (so a health coach would create boards about workouts and nutrition). 

Creating a Pinterest board

Step 3: Start pinning to your boards. Pin the image, add a title and a description. Pro tip: Use keywords, so words your audience is likely to use when searching for your services.  

Create Pinterest pin

That’s the first marketing strategy. Next up: Paid advertising. 

Digital advertising, such as Facebook ads and Google adwords, still work well. 

Maybe you’ve even heard that paid ads can help you make $2 for every $1 you spend… But how? 

After all, ads are getting increasingly sophisticated. While you need to know your way around ads these days (you can’t just slap up a random ad and landing page and hope it works), ads are still a great way to drive traffic and leads. 

Here’s how to use ads.

Expert Tip: Rick Mulready

Rick Mulready headshot

“For the past several years, ad costs have been going up. This is only going to continue. Here’s what I recommend for getting the best results possible from your ads and making them work for you and your business:

#1: Focus on building your warm audiences with list building. Continue building your email list so that you can input your email list into Facebook and then retarget that list on Facebook and Instagram. This also allows you to build a lookalike audience from your email list. 

Even better: If you have a list of at least 1,000 buyers (customers who have paid you money), input that list into Facebook and create a lookalike audience from that audience as well. That could be your best performing lookalike audience because it’s an audience of customers. 

So build your warm audience: Your email list, website traffic and people who are engaging and watching your videos. You can then turn around and create lookalike audiences of all of these audiences. 

Note that if you’re launching in your business, do not wait to run ads just for your launches. You need to be running ads all year long in between your launches. You don’t need to be spending $100s every day on your ads, but you should be creating engagement audiences on a daily basis and building your email list. This way, you build your audience and Facebook is going to reward you during your launch periods because you’re consistently running ads throughout the year. 

#2: Video. This is nothing new but video is so important. Specifically short-form videos (30 to 60-second videos and under, so Instagram and Facebook story videos). You should continue uploading videos on Facebook and using videos on your Instagram feed and also live videos. You could be building the engagement audiences based on how long people are watching your videos and then retargeting those people. 

If you’re not doing video now, you should be doing it. If you’re not leveraging Instagram stories and running Instagram story ads (often the best performing ads), you’re missing a massive opportunity.”

Who is Rick?

Rick Mulready started his career working with brands like AOL, Yahoo!, Vibrant Media and Funny or Die before starting to teach small business owners and digital marketers how to use Facebook ads to build their businesses. Today, he hosts the Art of Online Business podcast where he teaches online experts who are working toward the 6 and 7-figure mark how to build a business and life that lights them up. Read more about Rick here. 

Tip #1: Create more targeted ads 

Ad traffic costs are going up. Why? Because the competition is getting tougher. You have more people competing for the same clicks and platforms like Facebook are running out of ad space.

Does that mean ads are worthless? No, it just means that you need to get better at creating targeted ads. 

One way of doing this is to constantly rethink your ads.

For example, this ad was one of my recent, best-performing ads. It wasn’t clear from the start that it would perform so well, but because I’m testing new ads consistently, I was able to figure it out. 

Facebook ad video example

Tip #2: Focus on the foundations 


Ads are not the same “easy” way to market your business as they were a few years ago.

That said, they WILL work if you know what you’re doing. And the things that work are still the same foundational things that worked a few years ago.

Here’s an ad I used when I first started my business:

Facebook ad example

It could still work today because I had the basics in place.

These are:

  • You need to know your audience.
  • You also need compelling copy.
  • And last, you need an attention-grabbing image.

That’s it. If you have these elements in place, your ads will work for you even if the competition is getting tighter.

Expert Tip: Lauren Vanessa Zink

Lauren Vanessa Zink headshot

“BE UNEXPECTED. — When it comes to sales copy, formulas, blueprints, and templates are great. (Heck, I sell them!) But at the end of the day, what’s gonna separate you from Sally? The stuff that makes you weird. So that means no more towing the line, watering down your words, and parroting what other people online are saying. And a wham bam yes ma’am to showing off your personality in your work (especially the parts that would make your old boss blush!).” 

Who is Lauren?

Lauren Vanessa Zink helps rebels with big hearts and big shit to do in the world find their voice, nail their messaging, and write incredible, sales-making copy. Armed with a B.A. and red lipstick, she’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy cow, where have you been all my life?”

Tip #3: Learn the basics of copywriting 

One of the “secrets” of well-performing ads is that they use copywriting to their advantage. 

To use ads today, you MUST know how to write copy. 

That’s where AIDA, the classical marketing acronym for writing great copy, works well. Your copy needs to include these elements:

  • Attention: Your copy must grab your audience’s attention. What would make your client interested in learning more?
  • Interest: Your copy must be interesting and show how you can help your audience. 
  • Desire: Your copy must make people understand why they want your service. This includes talking about the benefits of your offer, not just the features. 
  • Action: Your copy must have a specific call to action. What is it people should do next?

And with these copywriting tips, your ads will stand out from the competition.


Video marketing. 

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3) Video marketing in 2023

You might know that video is extremely engaging. For example, 55% watch videos every day. 68% of customers say they want to learn about a product or service by watching a video rather than reading a text. But how can you use video in your business? Here’s why video is one of the best small business marketing strategies that work great today. 

Tip #1: Video is one of the most powerful marketing tools 

Why does everyone rave about Facebook and Instagram stories, YouTube, livestreams, and LinkedIn videos?

Because they work so well. 

When people see you, they feel like they’re talking to YOU. They feel like they know you. And that’s one of the best ways to build trust, which, in turn, makes it easier for them to say “yes” to your offers. 

The best thing is that you can make it pretty simple. You can share a short tip or strategy, turn on the camera, and you’re set. 

How do I do this? Instead of using hours on my video content, I’ll take a couple of minutes to think through what I want to say… And then I record my video. 

I talk more about it here:

Tip #2: Create the right content 

What video content should you then create? The type of content you create for your other marketing efforts: 

  • A quick strategy or tip.
  • An insightful story.
  • Content that makes your audience get that “AHA” feeling.

Here’s one of my own recent videos. It’s quick, insightful, and people will walk away with a feeling that they learned something new. 

Expert Tip: Brian Dean

Brian Dean Headshot

“The #1 thing you can do to create more engaging videos is to focus on the first 15 seconds. YouTube’s own internal data has found that the viewers largely decide to stick around or leave depending on what they see in that 15-second window.

To be fair, there’s no perfect formula for structuring your intro. It depends on what your video is all about. And your brand. But in general, you want to avoid:

-Animated logos
Intro sequences that run longer than the 15-second window
-Unpolished shots (unless you nailed the first take)

In fact, I actually write out every word of my intro in advance so that it’s super crisp and polished. I also do several takes so I can choose the most compelling one. It’s a little bit of extra work. But to me, the boost in engagement is totally worth it.” 

Who is Brian?

Brian Dean is the founder of Backlinko and an internationally recognized SEO expert. Brian created Backlinko to teach the lessons he learned about using SEO to build online businesses. Brian is known for publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online and Brian has been featured on sites like Forbes, Inc, and Entrepreneur. Read more about Brian here. 

Tip #3: Use livestreams

One of the best ways to build a strong connection with your audience? 

Use livestreams. 

This is no new strategy and in fact, I used it successfully when I first started my business.

Livestream screenshot

But as video content is a “must” in your marketing, livestreams are also getting more important than ever. 

My best tip for making your livestreams work for you? 

Use them as a way to give value to your audience. In the end, by using your personality and offering value, you’ll build a lasting relationship with your clients.

4) Content marketing in 2023

How do you grow your audience with content? Here are the strategies I recommend that you focus on right now.

Expert Tip: Susie Moore

Susie Moore headshot

“The only difference between people who get media coverage and people who don’t is that the former are pitching themselves and the latter aren’t.” 

Who is Susie?

Susie Moore is a former Silicon Valley Sales Director turned Life Coach. Her work has been featured on sites like the Today Show, Oprah, Business Insider, Forbes, and more. She is a resident Life Coach Columnist for Greatist. Susie’s work has been shared by thought leaders like Paulo Coelho, Kris Jenner, Sarah Blakely, and Arianna Huffington. She’s also the author of “What if It Does Work Out”, which was named by Entrepreneur as one of the 8 Business Books Entrepreneurs Must Read to Dominate Their Industry. Read more about Susie here. 

Tip #1: Use guest posting 

Think guest posting is dead? Think again. 

Guest posting is still one of the best marketing strategies used by companies who want to tap into other people’s audiences and build a highly engaged audience.

Think about it: When you guest post on someone’s site, that person has already built an audience of people who trust her. And when you get in front of that audience, they’re much more likely to trust you and sign up for your email list.

But there’s one thing you need to keep in mind with guest posting in 2023. Instead of guest posting everywhere, focus on quality niche-sites. 

For example, my guest posts on Business Insider get a lot of traction… And sales! This one netted me 5 figures in sales.

Business Insider post

My best tip for finding high-quality guest post opportunities?

Google these search phrases:

“Guest post” + “keyword” (replace this with your niche, like “health”) 

“Guest writer” + “keyword”

“Guest submission” + “keyword”

Then, reach out. Here’s a simple script you can use:


My name is (your name) and I am (include something relevant about yourself). 

I’d love to submit a guest post to (name of publication). I researched topics that would do great on your site:

  • Topic suggestion 1
  • Topic suggestion 2
  • Topic suggestion 3

I’ve previously written guest posts for (include a few sites if you’ve previously written guest posts): 

  • Link to example 1
  • Link to example 2
  • Link to example 3

Let me know if these look interesting to (name of publication)? 



Tip #2: Get interviewed on podcasts 

A GREAT way to build your audience? Podcast interviews. This is THE time to do podcast marketing because podcasts have gotten enough traction, but at the same time, they’re not overly competitive (yet).

And there are podcasts in literally every niche. You’re bound to find podcasts that attract your audience. 

For example, a podcast episode I recorded for SoMoney gave me a ton of great exposure.

So Money podcast episode

Podcasts are engaging and they let you quickly build a connection with them. 

My best tip for finding podcasts? Google:

“Podcast” + “keyword”

“Top podcasts (year)” + “keyword”

And here’s a script you can use for reaching out:


My name is (your name) and I am (include something relevant about yourself so the podcaster understands why YOU are the right person to feature on their show). 

I’d love to set up an interview for (name of the podcast). Here are a few topics that I think your audience would love:

  • Podcast topic suggestion 1
  • Podcast topic suggestion 2
  • Podcast topic suggestion 3

Let me know if these would be interesting to (name of the podcast) listeners? 



Expert Tip: Selena Soo

Selena Soo headshot

“If you want visibility, you have to schedule time in your calendar for it. It can be as simple as reaching out to 5 podcasts a week.” 

Who is Selena?

Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She has helped her clients get features in places like O, The Oprah Magazine, Forbes, and Inc, as well as national TV. She has herself been featured on sites like Forbes, Fast Company, Business Insider, Success, and Huffington Post. She has been a guest on podcasts like Entrepreneur on Fire, Smart Passive Income, and Mixergy. Read more about Selena here. 

Tip #3: Create the right type of lead magnet 

You might know just how important your email list is. After all, 59% say that marketing emails influence their purchase decisions. 

But how do you get people to join your email list? 

That’s right. With a lead magnet they download. In exchange, they give their email address to you.

But what type of lead magnet works right now?

Well, because people have so many options, you’ll want to make it easy for them to say “yes” to your PDF. If you offer them a long ebook, most people will think, “When will I have time to read that…?” 

Instead, give them a simple solution to their problem. If you’re a health coach, that might be a simple ab workout people can use every day. And as a career coach, it might be that you give a strategy that helps them improve their resumes.

My own lead magnet? You can download it here:

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A few example titles include:

“The 3-step strategy to (results people get from your service) in 30 days or less”

“How my client achieved (results) in 3 months without any previous experience”

5) Webinar marketing in 2023

Want to know how you can use webinars? I recommend that you double down on them. Right now, they’re one of the best business marketing strategies out there.

Tip #1: Use webinars to convert your audience 

I love webinars! Some might say that they’re on their way out, but that’s not at all the case. You just need to know HOW to use them.

Webinars are still one of the best ways to convert your audience. After all, with webinars, you have your audience’s undivided attention for an hour.

I use webinars in my own business. They’re one of the best sales tools you can scale (so you don’t have to take dozens of sales calls to sell your course or similar). 

Tip #2: Share value 

With a strategic webinar, you show the value of your offer. But that’s only if you keep it focused on sharing value, not telling your own story for 20 minutes or more. 

For example, share a strategy your audience can use right away. Show the “what” but leave the “how” to your offer.

So as a health coach, you might show people a strategy you use for getting your clients in shape. But you leave the specifics, like workout techniques and food recipes, to your program.

Tip #3: Do more live webinars 

Listen: Most webinars are prerecorded and automated and people know it. That’s why your live webinar will stand out. After all, people get a chance to engage with you live and ask you questions about your program. 

So when you set up a live webinar, make sure you promote it as much as you can. People will love it! You can expect them to be much more interested in your webinar than they would be if it was automated. 

My best webinar promotion checklist? Here you go:

  • Set up an email funnel if you have an email list. Send out 3-5 emails leading up to your webinar. 
  • Share the word on social media (your own pages and groups you’re a part of). 
  • Promote it in your lives.
  • Create an ad funnel that leads to your webinar. Here’s how I used ads and a challenge to get people excited about my webinars, which I used to sell my online course.

Tip #4: Be transparent

Automated webinars work well, too. 

However, when you create an automated webinar, make sure to be transparent. Don’t treat your audience as if they’re stupid by making it appear as if your webinar is live (hint: they’re not). They know if your webinar is automated so don’t make it feel as if it’s not. 

Remember: Being inauthentic and misleading will hurt your brand. But by being transparent and honest, you win people’s trust. 

6) Email marketing in 2023

Next up: Email marketing. Think emails aren’t as relevant as they used to be? Wrong, emails are still a great way to win clients. Here’s why.

Tip #1: Create the right types of emails

The biggest reason to use emails is to build your audience so that you’re not dependent on any other platform.

Now, if you’re thinking, “But emails are so annoying… No one reads them!”, you’re right. To a certain extent.

A lot of emails are annoying because they’re not written for the subscriber. But if you know your audience through and through, your emails can’t go wrong.

Then, they add tons of value to your audience’s lives and email inboxes. 

For example, emails like these help me build a strong relationship with my audience of 60,000+ people.

email example

Tip #2: Send frequent emails 

One of the MAIN things you need to know about email marketing? It’s no longer about sending out emails once in a blue moon.

Instead, you need to be in touch often. I usually recommend my clients to send emails 3-4 times a week.

That’s right, 3-4 times. That’s because people WANT to hear from you if they’ve signed up for your email list. Plus, you’re kept top of mind. That means people are MUCH more ready to buy from you once you make an offer compared to if they heard from you every two weeks or so.

Wondering how you should write emails every day?

It’s not too hard (if you know your audience). I usually set my timer to 15 minutes in the morning, write my email and schedule it to go out.

Expert Tip: Laura Belgray

Laura Belgray headshot

“Make every email an EFAB: Email From A Bestie. That means, keep the tone intimate and conversational, write as if you’re writing to just ONE person, use an informal and intriguing subject line (As Opposed To A Formal Title), and share personal stories and details. That’s what we want in our inbox. It’s what we’ll open first. You’re not a business writing to a business; you’re a person writing to a person.” 

Who is Laura?

Laura Belgray is an award-winning copywriter and the founder of She’s written TV spots for clients like NBC, Fandango and Bravo; and she helps entrepreneurs find words that make buyers go bananas. Her course with Marie Forleo, The Copy Cure, helps you find your voice and sell anything. Read more about Laura here. 

Tip #3: Write relevant emails 

One of the biggest mistakes I see people make? 

Their emails aren’t relevant to their audiences. And as people’s inboxes are filling up, you’ll want to make sure you’re kept top of mind. 

You see, you need to intimately know your audience. 

What are those things they’re struggling with? 

What do they hope to achieve? 

That’s how you keep your emails relevant. 

7) Sales and conversion strategies in 2023

I know what you’re thinking… You love sales! I’m only kidding, most people’s palms start to sweat and they think, “Sales?! I don’t want to be salesy.” 

But here’s the thing: With the RIGHT strategies, you’re not salesy. Instead, you’re making it easy for your audience to decide if they should or shouldn’t work with you. 

That could save them years of their time! Not to mention money, effort, and energy. 

Tip #1: Use case studies

My first sales tip? Use case studies, just like I use here on the case study page of my signature program, Employee to Entrepreneur:

ETE case study page screenshot

This page works great and clients often refer to it as a reason for why they signed up with me. 

Case studies are so effective because they help people who’re interested in your services see if other people just like them are getting results. If they are, then that helps them see how they can achieve those results, too. 

Ask clients (either people who have paid you for your services or people you’ve helped for free) to give you a testimonial. You can use this template:

-How did you benefit from our work together and what results did you get? 

-What did you like best about working with me?

-How did the experience make you feel? 

-Would you recommend my services? If yes, to whom? 

The best testimonials are results-driven. So instead of saying, “You helped me a lot!”, they would say “I lost 6 pounds in a month.”

Tip #2: Tailor your pitches


If you’re using pitches to grow your business, you can’t just cut and paste the same email over and over. 

Just like this pitch I got the other day: 

Bad pitch example

The problem with it? I deleted it right away. 

It’s in no way tailored to my business. It doesn’t tell me how this person can help me, specifically.

Instead, use a custom template. I like this one:


I noticed that (include something specific from their website that relates to your services, like “your ads could drive $XXX more in sales if better optimized”). 

I’ve been doing (your service) for (how many years) and I’d like to offer (how you help them). 

This would help you (how your services benefit your clients, be specific!). 

Are you open to receiving a few ideas on how to help? 


Expert Tip: Brian Tracy

Brian Tracy headshot

“The best strategy for you and your company is to focus on improving the quality of your product or service so that it is universally recognized as being superior to anything else available. Once you have achieved this perception, you will sell more, at higher prices, easier, at a lower cost of customer acquisition, and will enjoy greater repeat sales and referrals than with any other strategy.”

Who is Brian?

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. As the top-selling author of over 70 books, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide. Learn more about Brian’s sales advice here. 

Tip #3: Focus on ONE offer

The biggest mistake you’re probably making when it comes to your offers? You’re selling tons of different things, whether that’s services, courses, or something else.

But here’s the thing: You need to focus on one thing. That’s how you stand out in 2023.

And note that your one offer could take a few different shapes and forms.

In my business, I have always offered one main service/product:

Guidance and support (in the form of coaching and courses) to help people start their own businesses and quit their jobs.

This helps me create the best content in my niche, which helps my clients get amazing results. These results help me get even more clients for my offers.

ETE testimonial

Bonus: Tips to hit your goals faster

You have big goals and business marketing strategies that will take you there. But how do you make sure you get it all done? That’s what this bonus section is all about. 

Tip #1: Avoid chasing “cool” new trends 

You know, if you want to get big things done, you need to avoid getting stuck in chasing trends and shiny objects. Focus on creating better content rather than jumping from one platform to the other. 

So don’t get stuck on platforms like TikTok and other new, “cool” platforms. First leverage the marketing channels you’re already active on and where you know your clients hang out.

When I got started, I used a (then) relatively new platform, Periscope. But I became really good at using that platform instead of jumping to the next thing.

That’s the “secret” to how I was able to grow my online coaching business so fast (to six-figures in four months). 

Tip #2: Focus on a few platforms 

Second, you’ll want to focus on just a few platforms instead of a ton of them. That’s because it takes time to master one platform and build a following there. Choose just 1-2 marketing channels and use them first before branching out.

When I first started my business, I leveraged Facebook. I used it to engage in other people’s groups and to create my own Facebook group. And because I was busy in my 9-5 corporate job, I didn’t have the time to spend hours in several different Facebook groups. So I chose 5 and stuck to them.

The result? $1 million in sales in my first year.

first year business income graph

Tip #3: Fill up your calendar

One of my favorite ways to get more done? 

Relentlessly focus on the most important things in your business. Do this by filling up your calendar. That way, you don’t have a choice whether to do something or not because it’s already in your calendar. 

Business calendar first year

When I started my coaching business, I focused on just a few things but I made sure to schedule them. I would use 15-minute blocks where I got things done, like engaging in Facebook groups or writing content. 

Do the same for your business and 2023 will be an epic year for your business.

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Want to use these business marketing strategies? 

There you have it. Now you know how to use successful online marketing strategies and what to focus on.

What it comes down to is this:

Focus on the MOST important strategies in your business and double down on them.

What’s your #1 marketing question for 2023? 

Let me know in the comments below.

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

Hope you enjoy this blog post.

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9 Responses

  1. WHY IS THIS POST SO GOOD?! Oh, right. Because you’re amazing! Seriously, I’ve clicked on it 5 times today already because I keep wanting to absorb more of it. This is going in my bookmarks for sure!

    1. Thank you! 🙂 Ha so glad you are loving it. And thank you for contributing such an awesome quote and helping to make this an epic guide!

  2. This is super detailed with LOTS of great tips, thank you! My key question: If I’ve solicited feedback from my unengaged subscribers to figure out their struggle/type of content they’re looking for, and i didn’t get responses, how can I get to know them more intimately?/serve them better? Thanks

    1. Glad you found it helpful! If people aren’t responding to an email or feedback, then I’d recommend doing something a bit more personal. And give them a reason to respond as well. For example, you can send an email inviting them to hop on a quick call with you. You can also offer to help them with their top challenge (related to what you do) – so you could spend 15 minutes asking them your q’s, and 15 minutes answering their q’s – to make it a win-win.

  3. Amazing work with this post, Luiza! The best part of this post is that all of these strategies really do focus on what’s going to work well in 2020.

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