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88 Key Life Coaching Statistics in 2021

What are the most important life coaching statistics in 2021? 

The life coaching industry is growing quickly. And these 88 statistics show just how powerful life coaching can be. 

Want to learn more? Read on!

An overview of key life coaching statistics

  • Coaching is a $2.85 billion global industry. 
  • 99% of individuals and companies who hire a coach are “satisfied” or “very satisfied” with the experience.
  • 80% of coaching clients say that they improved their self-esteem or self-confidence thanks to coaching.
  • 73% of coaching clients say that coaching helps them improve their relationships, communication skills, interpersonal skills, work performance, work/life balance, and wellness.
  • 51% of companies with a strong coaching culture have higher revenues than other companies in their industry.
  • Coaching has positive side effects on performance and skills, wellbeing, coping, goal-directed self-regulation, and work attitudes.
  • The average cost of a coaching session is $244.
  • Life coaches make between $100-$150/hour. 
  • Over 50% of coaches see social media as the #1 or #2 most valuable tools for their business growth. 

Life coaching industry statistics in 2021

What are the key life coaching industry statistics? These statistics show just how important life coaching is as an industry and what it looks like today. 

Western Europe$916 million32.2%
Latin America and the Caribbean$191 million6.7%
Oceania$138 million4.9%
Asia$136 million4.4%
Eastern Europe$101 million3.6%
The Middle East and Africa$80 million2.8%

(2020 ICF Global Coaching Study

Benefits of life coaching

What is the ROI of life coaching? Here are the statistics that show how life coaching helps clients get results.

  • 73% of coaching clients say that coaching helps them improve their relationships, communication skills (72%), interpersonal skills (71%), work performance (70%), work/life balance (67%), and wellness (63%). (2009 ICF Global Coaching Study)
  • Life coaching can improve health outcomes for certain patients. A limited analysis of two randomized controlled trials found that coaching methods that aim to improve self-efficacy and self-empowerment can improve health outcomes especially for people who don’t benefit from intensified interventions. (BMC Health Services Research
  • A case study of women leaders who participated in coaching shows that leadership coaching can help coaching clients improve their self-awareness, self-confidence, self-leadership, leadership style, and their relationship to power, conflict, and personal life. (International Journal of Evidence Based Coaching and Mentoring
  • 70% of coaching clients improve work performance, communication, and relationships thanks to coaching. (Institute of Coaching)
  • According to a study, individual and group coaching can help to reduce procrastination and facilitate goal attainment. (Frontiers in Psychology)
  • Coaching has positive side effects on performance and skills, wellbeing, coping, goal-directed self-regulation, and work attitudes. (The Journal of Positive Psychology)
  • 75% of coaching clients say that the value they get from executive and leadership coaching is “considerably greater” or “far greater” than the money and time they invest. (International Journal of Evidence Based Coaching and Mentoring)
  • 30% of business owners who had only had one interaction with a mentor noticed growth in their business. (SCORE)
  • Coaching can have a relatively big effect on coaching clients’ coping capacities and resilience, attitudes, subjective wellbeing, goal attainment, and performance. (The Journal of Positive Psychology)
  • Over half (51%) of organizations with a strong coaching culture have higher revenue than other, similar companies without the same culture. 62% of employees in these organizations feel highly engaged. (Human Capital Institute)
  • A study of 391 people shows that one-on-one coaching can improve coaching clients’ psychological wellbeing and mitigate threats to mental health in the form of excessive and prolonged stress, low resilience, and poor satisfaction with life. (Journal of Medical Internet Research)
  • Executive coaching can help women improve their work satisfaction, wellbeing, and performance. (International Journal of Evidence Based Coaching and Mentoring)
  • Employees who receive mentoring receive higher compensation, a greater number of promotions, feel more committed and satisfied with their careers, and are more likely to believe that they will advance in their careers than non-mentored employees. (The Journal of Applied Psychology)
  • 3x more people lose weight when they work with a health coach compared to other methods. (Obesity (Silver Spring)
  • Health coaching can help lower healthcare costs. (Medical Care)
  • Wellness coaching can reduce depressive symptoms, perceived stress levels, and improve quality of life and physical, emotional, social, cognitive, and spiritual functioning. (Mayo Clinic)
  • Health coaching can improve the management of chronic diseases. It can have a positive effect on people’s social life and their behavioral, physiological, and psychological conditions. People improve their weight management, physical and mental health status, and increase their physical activity. (Patient Education and Counseling)
  • Financial coaching can help reduce financial stress. (Urban Institute)
  • Financial coaching and confidence, budgeting, saving, and goal formation have been linked together. (Journal of Financial Theory)
  • 54% of people who participated in a financial coaching program and had no prior savings, had some savings at the end of the program. (Citigroup)
  • On the other hand, 48% of those with savings at the start of the project increased that amount after receiving financial coaching. (Citigroup)
  • 55% of people with unsecured debt at the start of the program had less debt at the end of it. The median decrease was $3,005). (Citigroup)
  • 62% of coachees have improved their career opportunities through coaching. (2009 ICF Global Coaching Study

Life coaching market trends

What does the life coaching market look like today? Here are the top industry trends right now, including what impact COVID-19 had on life coaching. Read on!

  • 94% of coach practitioners offer services in addition to coaching, such as consulting, training, and facilitation services. (2020 ICF Global Coaching Study
  • 28% of coach practitioners have engagements of seven or more months. That same number is 40% for coaches with a business specialty. (2020 ICF Global Coaching Study
  • 37% of coaching clients are between 35-44 years old. 30% are 45-54 years old and 24% are under 35 years old. (2020 ICF Global Coaching Study

Demand for life coaches

Is there a demand for life coaches? And what percentage of life coaches are successful? Here’s what you need to know. 

  • 1.5 million searches are made every month for life coaches, business coaches, and executive coaches. (iPEC
  • 13% of people who hire coaches think that improving their self-esteem and confidence are the most important reasons for hiring a coach. (2009 ICF Global Coaching Study)
  • 66% of coaches work with managers, 60% with executives, 56% with entrepreneurs and business owners, 54% with personal clients, 51% with team leaders, 34% with staff members, and 8% with other clients. (2020 ICF Global Coaching Study)
  • 15% of coachees report that the most important reason to hire a coach is career opportunities. (2009 ICF Global Coaching Study)
  • The three biggest obstacles for organizations that want to build a strong coaching culture are limited support from senior leaders (50%), inability to measure the impact of coaching (42%), and a lack of budget for coaching activities (38%). (2020 ICF Global Coaching Study)

Life coach income

What is the going rate for a life coach? And is life coaching a viable career? These are the top life coaching income statistics.

Life coaching business statistics

  • Coaches see social media marketing, a business website, and online scheduling software as the most important business tools. (Acuity Scheduling)
  • 81% of coaches acquire clients through word-of-mouth marketing. (Acuity Scheduling)

Over to you!

There you have it. Now you know what the most important life coaching statistics are. 

Were you surprised by any of these statistics?

Let me know in the comments below. 

life coaching statistics

Hope you enjoy this blog post.

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