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LinkedIn for Coaches: How to Grow Your Business

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How do you get coaching clients on LinkedIn?

LinkedIn is an effective platform for promoting your coaching business. And today, you’ll learn how to use LinkedIn for coaches.

Want to learn more? Here you go. 

You’ll learn:

Grow your business on LinkedIn

Promote your business on LinkedIn

Set up a LinkedIn profile that stands out

Expand your LinkedIn network effectively

Create highly engaging LinkedIn content

How do you grow your coaching business on LinkedIn?

Is LinkedIn good for coaches? 

And is LinkedIn worth the hype?

Yes!

If you’re a coach who works with professionals, then LinkedIn is where you want to be.

This list includes (but isn’t limited to):

  • Career coaches
  • Executive coaches
  • Leadership coaches
  • Marketing coaches
  • Sales coaches
  • Speaking coaches 
  • Mindset coaches
  • Parenting coaches 
  • Personal development coaches

Now, why is LinkedIn THE best professional platform?

First, it’s the world’s leading business network with over 950 million users.

Think of it as a big networking event for professionals. It’s where they go to share ideas and find career growth.

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On LinkedIn, thousands of people are actively looking for experts like you to help improve their businesses or careers. 

In other words: it’s where your ideal clients already are. So, if you post content here, the right people are more likely to see it.

This saves you A LOT of time and energy, and it makes LinkedIn the perfect platform to grow your coaching business.

After all, it’s not just about being online — it’s about being in the RIGHT place online.

Many of my clients have successfully used LinkedIn to grow their own businesses. 

For instance, Emily, a career coach, announced her new coaching side business on LinkedIn and quickly got her first paying clients.

Similarly, Anna also got her first career coaching clients via LinkedIn.

The power of LinkedIn is its versatility. You can use the platform in many different ways.

  • Grow your network: Connect with people you already know and expand from there. The key is to build genuine relationships — no spamming. (But more on that in a bit.)
  • Share posts: Regular updates about your niche set you up as an expert.
  • Create LinkedIn videos: More engaging than posts, and they stand out in the feed.
  • Write LinkedIn articles: Long-form content that establishes you as a thought leader in your field.
  • Join groups: Great for niche-specific discussions.

Next, let’s answer the question: How do I market coaching on LinkedIn?

How do you promote coaching on LinkedIn?

You can absolutely make a lot of sales via LinkedIn, but only if you do it right.

And, ironically, that doesn’t involve immediately trying to sell yourself.

Instead, you want to focus on building rapport and offering value.

LinkedIn for coaches is all about building relationships and connecting with your audience.

People don’t log into LinkedIn to be sold to. They’re there to connect, learn, and get entertained.

I talk more about it here: 

To help you make the most of the platform, I put together this three-step plan so that you can promote your business without sounding salesy: 

Step one: Grow your network

Let’s change the mindset of “How can I sell?” into “How can I offer value?”

If you’re just answering questions or engaging in conversations to make a quick sale, your clients will notice.

So what should you do?

Start by identifying the questions or issues your ideal clients are talking about. Search for these topics in LinkedIn groups or in the general search bar.

Once you find a relevant conversation, jump in. Offer advice, provide solutions, and be helpful.

This is how you build trust and show your expertise.

Also, leave thoughtful comments on posts that resonate with you.

If you engage genuinely, your network will start to grow organically.

Step two: Follow up with prospects

Now that people are viewing your profile and engaging with your posts, what next?

Follow up.

You want to maintain that engagement and not let these new connections go cold.

With that, I don’t mean you should hit them with a sales pitch.

Just a simple message asking if there’s anything you can help them with can go a long way.

This could then lead to a deeper conversation, a phone call, or even a new client.

Step three: Stay top of mind

Consistency is key.

You want people to remember you, and for that, you have to show up regularly.

LinkedIn has revealed that pages posting weekly content get 5.6 times more followers than those posting monthly.

So, how often should you post?

Having guided many of my students through their LinkedIn marketing, this is what I recommend:

  • 2-3 times per week: Publish and share new content. This includes posts and videos.
  • Every week: Publish and share at least one new LinkedIn article.
  • Every week: Grow your network by at least five new ideal clients.

This schedule helps you stay top of mind without it feeling overwhelmed.

By staying consistent, you’re not just another name popping up now and then.

People will start recognizing you. And the more they see valuable content from you, the more likely they’ll think of you when they need coaching services.

A pro tip to wrap this up: I highly recommend using what I call the ‘Taster Technique.’

This means inviting people to a free 15-minute consultation call after they’ve engaged with your content.

The quick call serves as a taste of what you offer. It lets potential clients experience your value firsthand. If they find the mini-session helpful, there’s a high chance they’ll invest in your full coaching services.

You can read more about how to use this strategy to get clients here

Next, let’s look at how to set up your LinkedIn profile to attract the right clients.

How to create a competitive LinkedIn profile

Setting up your LinkedIn profile doesn’t have to be complicated. 

Here’s how to create a competitive LinkedIn profile that draws the right people in.

Stand out from the rest

As the coaching industry grows, so does competition.

But hey, that’s a good sign! It means there’s demand.

However, it also means you have to put in more effort to stand out.

So, how do you get clients to stop scrolling and think, “This is the coach for me”?

First, be super clear about the benefits your clients will see. 

After all, you aren’t “just another coach.” You have a special method that solves specific problems.

Talk about this unique approach and explain how it will transform your client.

Specificity builds credibility. 

Generic statements like, “I help professionals improve their career prospects,” aren’t powerful. Instead, try something more direct like, “I empower professionals to land promotions and raises through LinkedIn branding.” 

Finally, highlight why your coaching package is perfect for their specific situation.

For example, let’s say you’re a career coach for busy professionals balancing family and high-stress jobs.

Point out that your coaching program is designed for their lifestyle. Perhaps you focus on quick, actionable steps that can be easily integrated into a busy day.

This way, you show you that:

  • You understand their unique challenges
  • You offer a solution designed just for them

Keywords

Many people think SEO is just about showing up in Google searches, but LinkedIn SEO works the same way.

Here’s how you can use this to your advantage:

When you’re setting up your LinkedIn profile, think about what words someone would use to find a coach like you.

Some examples:

  • Career coach
  • Leadership expert
  • Business strategist
  • Sales strategies

Whatever your words are, add them to places like your headline and job description. This will help you show up in LinkedIn searches, making it easier for potential clients to find you.

Just remember to keep it natural. You don’t want to stuff your profile with keywords.

How to grow and engage your network

Ever wondered, “How do I find coaching clients?”

Well, LinkedIn is a GREAT tool for that.

When you use LinkedIn for coaches, continuously growing and engaging your network keeps a steady flow of potential clients.

Here’s how to make this happen.

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6-Figure Coaching Business so you can achieve more freedom!

Pick the “low-hanging fruit” first

If you’re just starting to grow your LinkedIn network, go for the easier connections first — the ones you already have.

  • These include:Colleagues (current and former)
  • Clients (current and former)
  • Email contacts
  • Friends or followers from other social platforms
  • Alumni classmates

Once this is done, shift your focus.

If LinkedIn is a core part of your marketing strategy, then growing your network should become a top priority.

Make it a habit to spend some time each day searching for potential clients.

There are two easy ways to do this:

  • Use LinkedIn’s search feature.
  • Go to the profiles of your current connections who are ideal clients and look at the “People Also Viewed” and “People Similar To” sections. You can find these on the right-hand side of their profiles.

Message new connections

If someone fits the profile of your ideal client, and you’ve been connected with them for about a week, send them a message.

Ask if there’s any way you can support them right now.

This opens the door for a conversation that can lead to a call.

And if it doesn’t lead to a call right away, you’ll at least have an idea of the type of content that will engage them in the future.

Leverage other social media platforms

It’s generally easier to make that first connection on other platforms. 

So, if you’ve recently connected with someone there, consider sending them a LinkedIn invitation a week later.

Your message could be as simple as:

“Hi [Name], we’re connected on Instagram (or whatever platform you’re connected on). I wanted to reach out and would love to connect with you on LinkedIn as well!”

Increase your visibility

The larger your network, the more you’ll show up in LinkedIn search results for your industry AND the keywords on your profile.

This boosts your visibility and makes it easier for potential clients to find you.

As you continue to share valuable content, you’ll establish yourself as a go-to person in your niche. More and more people will recommend you to others until you eventually won’t have to go searching for them anymore — they’llcome to you.

At the end of the day, it’s not just about having a huge network, it’s about having the right network. The more targeted and engaged your LinkedIn network is, the easier it’ll be to attract the clients you want to work with.

Now that you know how to grow your network, let’s dive into how you can create highly engaging LinkedIn content that resonates with your audience.

Create highly engaging LinkedIn content

Want to get more LinkedIn coaching jobs? It’s all about the content you create.

Here are my top three tips for creating content that’ll keep your audience hooked.

Tip #1: Focus on offering value

The key to attracting the right clients is to offer value upfront.

Instead of just showing your credentials or talking about your coaching program, share content that solves REAL issues your potential clients are facing.

This could mean posting articles about common challenges in their industry, sharing tips on how to improve specific skills, or offering free webinars.

Here are some ideas:

  • Weekly tips: Post quick tips on a specific day of the week. Make it practical and actionable. They should be things your audience can immediately apply.
  • Industry analysis: Share bite-sized insights on the latest trends in your niche.
  • “Ask me anything” sessions: Host a LinkedIn Live where you invite your network to ask you anything about a particular topic. Schedule it in advance and encourage people to send questions beforehand.

When you focus on providing value, you become a resource.

People will naturally want to connect with you, and when they need coaching services, you’ll be the first person they think of.

Tip #2: Pick the right tone of voice

On Facebook, casual chats are the norm. But LinkedIn is more about business.

I recommend keeping it formal but friendly.

Think of LinkedIn as your online office. Just like you’d speak professionally at work while still being approachable, aim for the same balance on LinkedIn.

Tip #3: Use the publication feature

If you’re actively marketing on LinkedIn, then you need to use its publication feature.

Without getting too technical: Google loves LinkedIn. Because LinkedIn is such a well-respected platform, articles you publish there often rank much higher in Google search results than the ones on your own website.

This means that publishing on LinkedIn helps you in three big ways:

  • Building your credibility
  • Increasing your brand awareness
  • Driving more social traffic to your website

Tip #4: Create engaging content

Finally, HOW do you keep people engaged?

Here’s my engagement formula:

Attention + Value + Call to Action

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for building a
6-Figure Coaching Business so you can achieve more freedom!

I’ve used this since starting my business and recommend it to all my students.

Here’s why it works.

People are busy. So, you’ve got to:

  1. Grab their attention fast (with a question, a joke, a story, or a surprising fact)
  2. Offer something useful (like a solution to a problem or expert advice)
  3. Tell them what to do next

Basically, you start with an eye-catching headline, you provide useful information, and you end with a compelling CTA.

The CTA can be as simple as asking a question, encouraging comments, or suggesting a next step like messaging you or downloading a PDF.

By giving a next step, you help your audience remember what they’ve just read or watched.

Plus, you also make it easier to engage with you. This way, they move from passive consumers to active participants.

Finally, don’t forget the power of video content.

LinkedIn, like other platforms, is increasingly prioritizing video because it’s more engaging. This means that video posts naturally reach a larger audience.

If you’d like to learn more about how to create amazing social media posts, then this video is perfect for you:

Next steps

There you have it. Everything you need to know about LinkedIn for coaches.

If you work with other professionals, LinkedIn is THE tool to promote your coaching business.

Start optimizing your LinkedIn profile today, and you’ll be on your way to building a network filled with potential clients.

Now, marketing your coaching services is just one part of the steps you need to take to build your business.

How do you figure out your niche, convert clients, and scale your business?

Get my free PDF to build your 6-figure coaching business. 

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About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

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2 Responses

  1. My big hang up is sharing that I’m coaching with my colleagues but I know it’s something I need to overcome.
    This article was helpful in steering me forward. Thank you!

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