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26 Best Life Coaching Resources & Tools for Top Coaches

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What are the top coaching resources? 

In this guide, you’ll get resources to: 

  • Hold highly effective coaching calls
  • Set up a solid coaching contract
  • Create coaching packages that sell out 
  • And much more

Want to learn more? 

Let’s explore them together!

The top coaching resources

What are the top coaching resources? 

We’ll start with the resources you’ll use to coach your clients. 

First up: 

A resource to hold discovery calls. 

1. Hold a powerful discovery call (guide)

You’ve got a potential client interested in your coaching services.

But how do you hold sales discovery calls that don’t feel icky, salesy, or uncomfortable…and sell your coaching services?

A discovery call is a conversation to see if you and your client are a good fit to work together. 

This guide on coaching discovery calls shows you how to hold discovery calls in a way that feels good to you while you grow your business with the right clients.   

I also share more on how to hold a discovery call in this short video: 

2. Plan and structure your coaching sessions (guide + scripts)

You want your coaching to make a difference in your clients’ lives.

This comprehensive guide on coaching sessions provides the insights and scripts you need to achieve that.

You’ll learn how to design impactful coaching sessions that help your clients get results. 

3. Send out coaching intake forms to better help your clients (guide + template questions) 

Your coaching starts before you hop on your first call with a client. 

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6-Figure Coaching Business so you can achieve more freedom!

To successfully coach someone, you need to understand the person and their goals. 

And that’s what a personalized intake form will help you do. 

To make things easier for you, I compiled this extensive intake form guide. It contains tons of practical questions as well as coaching templates you can use for your own business.

This way, you have all the information you need to support your clients.

P.S. These questions are designed for your intake forms. As you scroll through the list, you’ll find other types of questions to ask during your coaching sessions.

4. Find the best coaching certification (list)

While you don’t need a certification to be a great coach, sometimes my clients still want to get one.

But from so many options, how do you pick just one?

To help you out, I collected the best coaching certifications and courses.

I also share valuable tips on how to pick the right coaching certification for you.

5. Ask better coaching questions (guide) 


One of the things that determine the impact of your coaching is the questions you ask. 

In this coaching questions guide, you’ll learn what those questions are. I also share several examples of powerful questions you can ask your clients.

6. Read the top coaching books (list)

What are the best coaching books? 

In this guide, I list the 25 top coaching books that will help you become a better coach and grow your coaching business. 

I recommend some of these books for EVERY student – that’s how valuable they are. 

7. Listen to coaching podcasts (list)

Podcasts are another resource for coaches. 

And to help you avoid wading through thousands of podcasts, I put together the ultimate coaching podcast list.

It contains the best podcasts in the coaching industry, including everything from business coaching to mindset coaching podcasts that will help you build a successful coaching business. 

8. Write a coaching bio that stands out (guide + template) 

How do you write a coaching bio? 

My resourceful guide on how to write a coaching bio shows you how to write a captivating bio that stands out.

Your bio can attract potential clients. 

But you need to learn how to create it. And that’s what this guide shows you – with examples and a template you can use right away. 

9. Make your life coaching business legal (guide)

How do you legally set up a coaching business? 

After all, you want to make sure you have the licenses and insurances you need. 

This guide covers all the essential legal requirements for coaches, from contracts to compliance.

10. Create a safe coaching contract (guide)

One of the first things you should have in place in your coaching business? 

A coaching contract. You see, you need a contract to keep your business safe and make sure you get the money you’re owed. 

Also, coaching agreements are a way to set your boundaries as a coach. 

In this guide, I share step-by-step instructions and crucial tips to create a safe coaching contract – with the help of my friend and legal coach, Lisa Fraley. 

 11. Find the best coaching software (list + recommendations)

When I started my business, I knew one thing: 

I didn’t want to set it up so that I would have another job that would make me hustle and work all the time. 

I wanted a business that worked for me. So that I could work when I wanted to. 

If you’re like me, you want those same things.

And one of the ways in which you build that type of business – what I call a Freedom Business – is that you don’t waste time on things you can automate. 

I put together a list of my favorite coaching software tools in this guide. These tools help you with everything from call scheduling to client management. 

Want to learn more about what tools are used in coaching? Then this video is for you:

12. Get the most helpful coaching apps (list + recommendations) 

We’ve gone over the most useful software tools. 

But did you know there are also several coaching apps to help you grow your coaching business?

I compiled this list with the most helpful coaching apps

They include some of the best coaching apps for getting paid, holding calls, managing clients, goal tracking, and more. 

The top coaching business resources

Need help with the business side of being a coach?

Then you’ll love this section.

The coaching business resources here below will help you build your business and get clients as fast as possible. 

Let’s go over them in more detail.

13. Set up a simple coaching business plan (guide + template) 

If you’re not sure where to start with your coaching business plan, make sure to bookmark this simple but effective guide.

You’ll learn what makes a good business plan as well as how to set one up. 

The guide leads you through the process of defining your coaching goals, target market, and business strategies. Plus, you get a template you can fill in. 

I also share why business plans are slightly overrated and what you should be doing instead to prepare yourself for success.

14. Learn how to start your coaching business (guide) 

How do you start a coaching business?

Over the years, I’ve helped 1,000s of people set up their own successful coaching businesses.

Now, I’ve gathered all these insights into this comprehensive guide on how to build your own business.

Get the Ultimate Guide

for building a
6-Figure Coaching Business so you can achieve more freedom!

In this guide, you’ll learn how to: 

  • Find a niche
  • Get your first, paying clients 
  • And much more!

15. Create a strong coaching mission statement (guide + template) 

Your business mission, or purpose, is a key part of your business. 

But sometimes, it’s hard to put your coaching purposes and values into words.

If you’re struggling with this, then check out this guide on how to write a strong coaching mission statement.

In it, I teach you how to articulate a powerful mission statement that aligns with your coaching vision. And to make things even clearer, I’ve also added a template you can use.

16. Create a highly converting coaching website (guide) 

Here’s the thing:

I don’t actually recommend that you build a website right away. (It’s far more important that you focus on getting paying clients first.) 

But once you do, you’ll need to learn how to set up a good coaching website. I created this guide together with my own website designer, Laura Patricelli, to show you how to create a highly converting website

You’ll get the exact steps and templates you need to build a website. Plus, I’ve included some of the best coaching website examples. 

17. Sell your coaching services (without being salesy) (guide)

You know you need to promote your coaching services to potential clients. But you’re stalling because you’re afraid of sounding salesy? Through my years in coaching and generating millions of dollars in sales, I’ve discovered the five essential selling secrets.

In this guide on how to sell your coaching services, I share them with you.

Check it out to transform your approach to selling and attract your ideal clients.

Want to dive even deeper into this topic? Then take a look at this video where I talk more about coaching sales: 

18. Get testimonials (that attract new clients) (guide + scripts)

Testimonials are great to help you get more clients.

But even the happiest clients don’t always offer these without getting asked.

To gather great testimonials, you have to be proactive.

Ready to get some raving reviews without being pushy? 

In this guide, I lay out the best steps to get the testimonials you’re looking for.

It contains useful scripts as well as tips on how to make your testimonials stand out.

Haven’t had your first client yet? No worries, I cover what to do in this case too.

19. Create a “no-brainer” coaching package (guide) 

Putting together a coaching package is a great way to offer clients a transformational experience.

But what are coaching packages? 

And how do you design an irresistible one?

In my guide on how to create high-end coaching packages, you’ll learn what it takes to design your first coaching program that practically sells itself. 

20. Learn how to price your coaching services (guide)

As a coach, you don’t want to overcharge clients, but you also don’t want to undervalue yourself.

This makes pricing your coaching services so challenging.

It doesn’t have to be, though.

In my coaching pricing guide, I help you figure out your perfect price.

We’ll go over different pricing models as well as which ones work best for your coaching business and why so that you can confidently set your rates.If you’d rather watch a video on how to pick the right coaching prices, then this one’s for you: 

21. Create a sold-out group coaching program (guide)

You’ve had your first happy clients and want to take things bigger.

Offering group coaching is the best way to scale a coaching business.You see, once you’re maxed out with one-on-one clients (at about ten clients), you get to help more people by offering masterminds and other group coaching programs.

At the same time, you grow your business without having to spend all your time on coaching calls.

To help you create a successful group coaching program, I’ve put together a guide with the exact steps on how to launch a great group coaching program.

The top coaching marketing resources

Not sure how to find your next coaching client? That’s what these marketing resources will help you with. 

You’ll learn:

  • The best marketing strategies for coaches 
  • How to brand yourself 
  • Write converting copy
  • And so much more 

Read on!

22. Get all the coaching marketing strategies (guide)

Feeling overwhelmed with all the marketing options and not sure where to start?

Fortunately, marketing doesn’t have to be a 24/7 hustle. (And shouldn’t – you didn’t set out to build your coaching business to work all the time.) 

Focus on one or two marketing strategies, master them, and you’ll build a successful coaching business.

That’s what I talk about in this ultimate guide on how to market yourself effectively.

23. Brand your coaching business (guide)

To grow your coaching business, it needs to stand out in some way.

For that to happen, you need a powerful brand strategy.

Haven’t yet figured out how to brand yourself? 

With the proven strategies in this branding guide, you’ll build a brand that sets you apart from day one.

I help you figure out the many ways in which you’re different from the rest — and why that’s a great thing.

Eager to learn more about your “secret sauce” but prefer listening over reading? 

Then check out this video in which I share the five strategies in detail:

24. Learn how to write converting copy for your coaching business (guide) 

Struggling to craft compelling copy that sells your business?Writing copy may seem impossibly hard, but here’s the thing:

If you can talk to people, you can write copy.

It’s all about finding your voice and connecting with your audience.

In my guide on copywriting for coaches, we go beyond the basics of writing great copy.

You’ll learn how to use your unique voice, tackle objections your prospective clients might have, and write copy that sells.  

Get the Ultimate Guide

for building a
6-Figure Coaching Business so you can achieve more freedom!

I’ll also share my favorite copywriting books. (Some of which are real “hidden gems.”)  

25. Write content that sells (guide)

Content is the material you share online – and it’s what helps you get and retain clients. 

But how do you create content that sells? 

That’s what you’ll learn in my content for coaches guide

Plus, I share 32 content ideas for coaches you can swipe for inspiration. 

26. Get more coaching clients (guide)

What are the most effective strategies for getting clients and jumpstarting your business?

My PROFIT strategy is THE resource for new coaches. I used this strategy to start my own business, which I grew to six figures in four months. 

And it works even if you don’t have a large network, an extensive email list, or any subscribers. 

I discuss it in detail in my coaching clients guide.

Next steps

There you have it!

A comprehensive list of the most useful coaching resources you don’t want to miss out on.

These resources are some of my most valuable content on building a coaching business.

That said, if you want the simplest roadmap to becoming a coach and building a Freedom Business, that’s what I’ll show you in my free PDF on how to build a six-figure coaching business. 

I designed this guide to work for you if you’re in a 9-5 and don’t have a lot of time to work on your business.

Want to learn more? 

Get my blueprint now!

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Read more

What is Coaching? Coaching Business Definition

How to Become a Coach

What Makes a Great Coach? 8 Qualities Top Coaches Share

About Luisa Zhou

Luisa Zhou has helped thousands of students build and scale their own profitable online Freedom Business. Fun Fact: She used to work as an engineer for the Space Station and holds a B.S.E. from Princeton. Click here to learn more about Luisa.

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